Brian Armstrong finally ended speculation surrounding Coinbase’s future strategy – and he would not have been more clear. In response to the suggestion that Coinbase is “Crypto’s Amazon”, the CEO confirmed that the exchange was intended to provide all the major crypto services and was already on the way to do so.
Coinbase already offers all the major cryptographic services under one roof, including custody and trading, staking, stubcoin, lending, and payments. Armstrong also provided sneak previews for upcoming previews, including tokenization tools, capital formation infrastructure, and additional entry points for companies considering using blockchain technology.
And that’s not just a story. The previous day, the company officially confirmed that US users can trade a permanent future with Coinbase Financial Markets (CFM) with developments made possible by CFTC approval and long-time developments.
This is correct. For businesses who want to benefit from Crypto, @Coinbase is the one-stop shop:
– Supervision
– Transactions
– Payment
– Staking
– stablecoins
– Borrowing/Lending
– etc.Immediately turn it into tokens, capital formation, etc. https://t.co/xpyzhwtu7d
– Brian Armstrong (@brian_armstrong) July 22, 2025
As access to eternal futures for US retail has been blocked for years, this is a clear regulatory breakthrough and a competitive shot on offshore platforms.
Coinbase wallets, meanwhile, have evolved into something much more ambitious. It is now rebranded as a base app and takes a super approach by merging wallet capabilities, Farcaster social integration, Zola Media, Debt Protocol, and even NFC payments into one ecosystem. It’s obviously modeled in WeChat, but with a Web3 twist.
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