Trump wants to put his name on your phone now (Update: Official)

Update, June 16, 2025 (10:59 AM ET): Well, it’s official: Reuters reports that the Trump Organization has formally introduced Trump Mobile, offering service in the form of its 47 Plan and announcing its own handset, the T1 Phone.

Seemingly conflating batteries with cameras, the listing advertises the phone’s specs with exactly the amount of attention to detail and professionalism you’d expect from this organization. The low-quality renders here give off a very “rebadged generic import” vibe, which is especially interesting considering claims of the hardware being made in the US. We also note that what’s depicted here does not at all appear to match devices being shown off by Trump family members on social media (h/t Aaron Rupar).

Wireless service will run you $47.45 a month, and the $499 T1 Phone is set to arrive in September. Please form an orderly line.

Original article, June 16, 2025 (03:20 AM ET): After launching a social media platform, a sneaker line, and NFTs, US President Donald Trump might be coming for your cellphone next.

According to trademark applications spotted by Bloomberg, DTTM Operations LLC, the company that handles Trump’s trademarks, has filed to use the terms “Trump” and “T1” for telecom-related services. In addition to wireless telephone services, the trademark request also covers mobile phones, cases, chargers, and retail stores.

While the Trump Organization has not officially commented on the development (they didn’t respond to Bloomberg’s request for comment), trademark lawyer Josh Gerben says the filings are unusually specific and suggest this may not be just someone dreaming up brand ideas on a napkin.

“While a trademark filing doesn’t guarantee a product launch, the specificity of the applications points to serious consideration,” Gerben noted in a blog post last week.

So what would a Trump wireless carrier even look like? We’re picturing MAGA-branded phones with Truth Social pre-loaded. On a more serious note, if this does happen, it would mark a major shift for Trump’s business interests, which are mainly focused on real estate and hotels.

Again, to be clear, a trademark filing doesn’t guarantee a launch. Many companies reserve names for things that never see the light of day. But given Trump’s widening interests, a self-branded wireless network doesn’t feel entirely out of the question.