Trump Media and Technology Group, the parent company of Truth Social, has accumulated $2 billion in Bitcoin and Bitcoin-related securities as part of its newly implemented Crypto Treasury strategy.
In particular, $2 billion in Bitcoin and Bitcoin Link securities currently represent roughly two-thirds of Trump Media’s $3 billion in liquid assets.
According to a July 21, 2025 Bloomberg report, Devin Nunes, CEO of TMTG, said: “We are implementing our publicly-published strategies strictly and carrying out our Bitcoin financial plans. These assets help us to ensure our financial freedom, protect us from discrimination by financial institutions, and create synergy to introduce practical tokens.”
🚨breaking:
Trump Media has announced that it has accumulated about $2 billion worth of $ BTC Bitcoin-related securities.
President Trump is super bullish on Bitcoin pic.twitter.com/utfebm9utz
– Grey BTC (@greybtc) July 21, 2025
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The news is that TMTG shares have skyrocketed over 8% in early trading. Interestingly, positive market responses indicate feelings of custody. Plus, the news is just below the ATH of last week’s recent $123,000 ATH, as Bitcoin is trading at nearly $118,000.
Additionally, TMTG is reportedly considering partnering with platforms such as Crypto.com to launch Exchange-Traded Funds (ETFs) on Bitcoin and Cronos blockchains.
Crypto.com CEO Kris Marszalek told X: “Crypto.com is proud to be able to work with TMTG on implementing this Bitcoin purchase.”
https://t.co/pfc4pz9nfr is proud to work with TMTG on implementing this Bitcoin purchase. https://t.co/cmprn7eeqt0
-Kris | crypto.com (@kris) July 21, 2025
In January 2025, TMTG said: “As of December 31, 2024, in order to diversify the cash and cash equivalent reserves of more than $700 million, the board has approved an investment of up to $250 million for Charles Schwab to be managed.” At the time, the company said the fund could be allocated to customized, individually managed accounts (SMAs), customized ETFs and Bitcoin, similar cryptocurrencies, or crypto-related securities.
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Key takeout
TMTG has accumulated $2 billion in Bitcoin and Bitcoin-related securities as part of its newly implemented Crypto Treasury strategy.
Trump Media intends to continue expanding its Bitcoin Holdings and crypto asset exposure. It potentially uses the capital to support further acquisitions and future token initiatives.
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