Ripple CEO will bet on US market growth after SEC litigation victory

In a recent interview, Ripple CEO Brad Garlinghouse revealed that 95% of the company’s customers are not from the US.

Despite this, Garlinghouse highlighted that Ripple continues to operate in its payments and securities sector in the US. He also expressed optimism about the significant growth of the US market following the SEC’s decision to withdraw the lawsuit.

The US remains Ripple’s key target market

Garlinghouse recently reiterated that 95% of Ripple’s customer base is outside the US. This is not entirely surprising given the significant legal hurdles Ripple has faced in the US over the years, particularly the SEC litigation that began in December 2020.

Ripple has now formally settled its legal litigation battle with the US Securities and Exchange Commission (SEC). The SEC will return the previously charged $75 million penalty, and Ripple is free to sell XRP tokens to institutional investors.

“This is the moment we’ve been waiting for. The SEC will drop a fascinating victory in Ripple, Crypto, all views. The future is bright.

Gerlinghouse also highlighted Ripple’s continued commitment to the US market, aiming to bridge traditional finance and blockchain technology. Ripple, which has settled due to the SEC legal battle, is experiencing huge growth in the US.

Ripple’s future impact and outlook

SEC retreats reduce the ripples of legal pressure and unleash the opportunity to concentrate on the US market. With most of our current customers based outside the US, Ripple could increase American customers, diversify our customer base and reduce our dependence on international markets.

Garlinghouse also expressed great hope for a cryptocurrency-related executive order under President Donald Trump. Since launching its second term in January 2025, Trump has been promoting policies in favor of cryptocurrency, including the establishment of a Cryptocurrency Advisory Committee. Garlinghouse is reportedly giving a speech on his participation in the council.

Additionally, as previously reported by Beincrypto, the Secretary of Currency (OCC) has allowed the US National Bank and the Federal Savings Association to provide cryptocurrencies and Stablecoin Custody Services without prior approval. This takes an important step, especially after restrictive policies like Operation Choke Point 2.0 face criticism.

Garlinghouse also said US financial institutions are becoming more open to cryptocurrency technology. With new guidance from OCC, Banks will partner with Ripple to present great opportunities for the company by leveraging XRP for cross-border transactions or custody of digital assets.

Despite positive developments, Ripple still faces challenges. We must compete with dominant stubcoins like USDT and USDC, which are currently leading the payment market. Furthermore, while the SEC is retreating, the US regulatory framework remains uncertain.

With legal barriers changing in the past and regulations changing, Ripple is well positioned to exploit new opportunities and strengthen its foothold in the US market.