OpenSea shifts from being a leading NFT platform to becoming a crypto asset aggregator. Despite rebooting with a new version to revive activity, the NFT space has not recovered enough to generate enough activity.
OpenSea may pivot to become a multi-asset aggregator as the NFT market is not generating enough activity. The startup plans to rebuild it as a token market that also includes meme coins to recover lost trading volume.
NFTs never really recovered from the 2022 crash. Since then, Opensea has reduced its workforce and sought new ways to grow its trading activity. OpenSea is still leveraging its brand into a multi-coin trading platform across 22 chains and capitalizing on the recent meme token boom.
The company’s CEO, Devin Finzer, is overseeing the changes at OpenSea, turning it into a complete trading platform. The OpenSea startup was still able to attract millions of website visits while maintaining NFT auction activity.
OpenSea token trading gains momentum
OpenSea has regained trading volume dating back to September as its platform combines NFTs and tokens. NFTs are still used in airdrops and giveaways, but they don’t have the same valuations or transaction rates.
OpenSea’s October was its best month in three years, according to Forbes report.
OpenSea has regained momentum as a multi-asset platform and recently hit a peak in trading volume. |Source: Dune Analytics
OpenSea follows an aggregator model, similar to services such as Jupiter, CowSwap, and 1inch. The platform also collects a 0.9% fee on each transaction, ensuring a recurring revenue stream. As the crypto market accelerates DEX trading, aggregators have become one of the most successful apps.
As a result, OpenSea has earned more than $16 million in fees in the past two weeks. At the same time, regular inflows allow OpenSea to continue its role as some of the best-performing collectible NFT platforms. Undeterred by previous collectible price declines, a new crop of NFT speculators is also emerging.
With NFT creators and artists losing some of their importance as customers, OpenSea is now shifting towards traders and speculators. OpenSea maintains a royalty mechanism for some types of NFTs. As the originator of the Bored Ape collection noted, OpenSea royalties have built a landscape of high-profile collections that attract even more creators and still maintain high minimum prices.
OpenSea revamps marketing with Treasure Chest airdrop
OpenSea is currently aiming to maintain the popularity of its brand among cryptocurrency users. Recently, the platform released another airdrop where it also rewarded older users for the gas fees they paid for NFTs. OpenSea users had a deadline to October 15th Connect your wallet to earn treasure chests and secure additional airdrops in the future.
Please check your wallet.
Treasure chest unlocked 🔓
Some people discover NFTs and tokens.
Everyone received a treasure that will be meaningfully considered by the TGE Foundation. pic.twitter.com/lm7OQHJEYM
— OpenSea (@opensea) October 16, 2025
Chests contain a mix of NFTs and tokens, but some users have complained that the gas burden was higher than the rewards offered by the platform.
Meanwhile, OpenSea is preparing for the SEA token generation event and making allocations to Treasure Chest holders.
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