KuCoin Pay has a strategic partnership with CoinGate, one of Europe’s top cryptocurrency payment gateways. This partnership expands users’ ability to convert their digital assets into more purposeful purchases through gift cards from hundreds of leading brands, including PlayStation, Steam, Netflix, Airbnb, and more. A huge gap in the crypto economy has been successfully filled, allowing users to enjoy convenience and ease of access without the stress of redeeming/exchanging funds.
Bridging cryptocurrencies and everyday commerce
This partnership addresses one of cryptocurrencies’ biggest challenges: their dependence on the internet. Although digital assets are emerging as investment vehicles, the use of cryptocurrencies for everyday items remains a challenge for many users. Gift cards offer an elegant solution and bridge the gap between cryptocurrencies and traditional commerce.
KuCoin Pay customers will be able to purchase digital gift cards on CoinGate’s end-to-end marketplace, which features over 2,000 brands in gaming, entertainment, travel, and retail. This is very simple and the process follows these steps: Select the desired gift card, make the payment using cryptocurrency, and the delivery will be sent to you as an email receipt. There are no wait times, complex conversions, or geographic restrictions that are common in international transactions.
CoinGate provides services in over 100 countries and powers over 400,000 customers worldwide. The platform’s infrastructure provides everything from payment processing to instant delivery, making cryptocurrency payments as easy as using a credit card.
Development of KuCoin Pay payment ecosystem
This is not KuCoin Pay’s first experience with gift cards, and throughout 2025 we have been actively developing our ecosystem by developing partnerships with other major players. In September, KuCoin Pay partnered with King Gift to offer gift cards that give users access to games and entertainment, promoting 2% cashback on all cards.
KuCoin Pay offers over 50 cryptocurrencies including KCS, USDT, USDC, and BTC, providing fast, secure, and borderless payments worldwide. This extensive token support allows users to get what they already own without the need for conversion. The platform’s philosophy is based on eliminating friction in cryptocurrency transactions, and the user experience for buying and selling services should be familiar and intuitive for both sellers and end users.
CoinGate has a great reputation, allowing businesses to instantly receive over 70 different currencies, convert crypto to fiat, and pay a competitive 1% fee.
The Big Picture – Cryptocurrency Adoption by Public Entities
The partnership is indicative of a larger trend in the industry: a shift in direction for utilities. When individuals use digital assets on a daily basis, that is blockchain adoption. Gift cards are ultimately effective because they are simple and understood by the public.
The timing is important as the adoption of cryptocurrencies continues to grow, naturally increasing the demand for viable spending solutions. The same partnership is being rolled out with Web3, with platforms like Uquid combining multiple payment gateways within their systems to give users more options. These changes suggest that the market has become more mature, with infrastructure providers establishing a smooth conversion zone for cryptocurrency funds.
conclusion
The cooperation between KuCoin Pay and CoinGate marks tangible progress in the adoption of cryptocurrencies. By leveraging gift cards that are proven to work for anyone, anywhere, the companies are promoting the physical spending of cryptocurrencies, rather than simply enabling them. Any rewards program will work, but the message is direct. No need to hold any cryptocurrencies. With platforms like KuCoin working together with established payment gateways like CoinGate, cryptocurrencies are moving towards becoming more liquid and practical for everyday purchases. This type of partnership gives KuCoin users access to thousands of digital gift cards without leaving the ecosystem.
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