Former Coinbase Germany CEO joins Lukso and aims to break the autonomy grip of Big Tech creators

Jan-Oliver Sell, former managing director of German Coinbase, insisted on Lukso, a layer-1 blockchain designed to stimulate the creative economy.

A decentralized platform, Lukso offers an alternative to creators depending on centralized platforms such as Google, Meta, and Spotify.

The company recently appointed Cell as new CEO and is committed to shifting the power dynamics of current centralized systems through the LUKSO Standard Proposal (LSP) smart contract system, which gives Creaters complete control over their identity and content.

The platform promotes the universal identity of creators and AI that are resistant to censorship, completely chained, easily exposed, and allows creator content to be accessible and interactive to everyone, including apps and protocols.

Big movements with luxo.
Former CEO of Coinbase Germany, @JanosellI just participated @universal_every As a COO that will help make Web3 mainstream.
With universal profiles, creator-owned content and AI-driven identity, Lukso is more than just a blockchain. pic.twitter.com/2l68ihvczc

– ninjafromqueens.base.eth (@ninjafromqueens) May 15, 2025

Shadow, which prohibits profiles and content that are prevalent in centralized systems, is part of a space where content is not permitted to share, as published thanks to the platform’s LSP smart contracts.

As a result, creators can experiment with content without fear of exhaustion.

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Lukso Universal Profile – Progress for AI Transparency and Web3 Adoption

Web3 platforms (transparency, ownership, user agents, etc.) have many advantages, but so far they have been rarely popular in the creator community due to usability factors such as unfamiliar tools, confused interfaces, and security concerns.

Cell said, “It’s not the tools or Dapps that carry Web3 on your back, but the lack of foundations, pure private key account systems, and a proper standardized smart contract-based account system.”

According to the sale, Lukso’s Universal Profile addresses these issues by integrating the identity of a smart, recoverable, user-friendly blockchain into the blockchain through LSP smart contracts.

Furthermore, as AI continues to evolve, universal profiles become increasingly important. With growing concerns about authors, attribution and accountability, AI agents can establish a verifiable on-chain presence through Lukso’s universal profile, ensuring transparency and trust.

Additionally, universal profiles are modular and programmable, allowing developers and creators to manage AI profiles through Lukso’s LSP6 Key Manager Standard, enabling secure, collaborative governance for AI agents.

Like human creators, AI agents can develop their own reputation, gain follow-up, and evolve socially, due to their universal profile.

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A distributed system can match intensive convenience with appropriate criteria

“Distributed systems often face hurdles of scalability, speed and user experience,” explains the sales, relying on centralized systems.

However, by having the right standards and leveraging universal profiles, Web3 offers smart, recoverable, scalable accounts, providing a better user experience when compared to Web2.

A key advantage of Web3 is its complexity. Unlike the siloed approach of the Web 2 platform, Lukso’s ecosystem allows users to embed protocols directly into profiles.

Therefore, mini apps can serve multiple purposes. For example, an artist’s profile could be a ticket store or a project’s profile could be a launch pad. This level of modularity does not exist in Web2, so the possibilities are endless.

With the right standards, a decentralized Web3 platform can outweigh the intensive convenience by increasing flexibility, ownership and creative potential.

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The post, the former Coinbase German CEO joins Lukso, aims to break Big Tech’s grip against Creator Autonomy, which first appeared in 99bitcoins.