Memecoin has become naturally central as 21 new cryptocurrency assets were added to Coinbase’s spot market list in the second quarter of 2025. Kaiko’s data shows that the most trade tokens were Fartcoin, Prompt and Zora. Fartcoin alone surpassed 3 million transactions. This illustrates the transition to exchanges for coins that bring about a lot of retail exchanges and often bring about high trading fees.
Coinbase 2nd quarter results
These additions are consistent with Coinbase’s mixed Q2 financial results. Revenues rose 33% year-on-year to $1.05 billion, but analysts still forecast $1.59 billion.
By June, monthly trading in April had fallen to less than $57 billion. This was a dramatic change from the first quarter, not reducing $100 million to less than $100 billion. Coinbase’s continued reliance on hype-driven trading activities was highlighted by this decline. This coincided with declining market volatility, despite Bitcoin reaching its all-time high in May.
Coinbase Business Plan
Short-term business sense supports exchange planning, listing more engagement tokens. Despite their volatility, meme coins are exchanged gold mines. Unit prices, quick news cycles and social media hype make them buy and sell constantly, resulting in transaction fees.
Additionally, they frequently attract new traders, increasing brand awareness and wallet creation metrics. However, this strategy with a lot of meme coins is dangerous. These assets are notoriously vulnerable to operations via influencer-driven hype cycles, liquidity throttles, or tuned pump-and-dump schemes.
By forking into payments and other financial services, Coinbase hopes to become a super app that rivals China’s WeChat and Alipay and is independent of transaction fees.
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