Bybit EU, the European arm of cryptocurrency exchange Bybit, has been named the official partner of Ski Austria, the Austrian Ski Federation (ÖSV), according to details shared with Finvold on October 22nd.
This partnership brings together one of the world’s most successful winter sports organizations and a MiCAR-licensed digital finance company.
🏔️ Bybit EU x Ski Austria 🇦🇹
We are proud to announce our partnership as an official partner of @Ski_Austria_.
We celebrate performance, excellence and speed, combining world-class precision on the slopes with financial innovation. ⛷️⚡️#BybitEU #SkiAustria pic.twitter.com/hCXPkZXZWB
— Bybit EU (@BybitEU) October 20, 2025
Marks the first collaboration between the National Ski Federation and the cryptocurrency sector
Under the agreement, Bybit EU will become Ski Austria’s official partner for the 2025/26 FIS World Cup season, which starts on October 26th. The partnership includes increased brand awareness at select World Cup events in Sölden, Gurugl, Semmering, Stubai, Montafon and Flachau, as well as joint digital and event activations throughout the season.
Christian Scherer, CEO of the Austrian Ski Federation, said:
“We are very pleased to have established a completely new sector within winter sports. This is the first time that a national association has welcomed a partner from this industry into the world of skiing. This shows how our sport brings together both traditional and technology-driven disciplines. This is a fact that we are proud of and a clear sign of the power of skiing as the perfect stage for a strong brand presence.”
Georg Harer, Managing Director of Bybit EU, added:
“Austria is at the crossroads of alpine excellence and financial innovation. By partnering with Ski Austria, we celebrate the same values that define both great athletes and great companies: discipline, transparency and the courage to lead change. With our MiCAR license and our European hub in Vienna, Bybit EU is proud to bring regulated digital finance to the heart of European sport.”
Featured image via Shutterstock.
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