BBVA will launch a cryptographic service for Spanish retail users. This allows customers to buy and sell and store Bitcoin and ether via the BBVA app.
Spanish crypto adoption will grow amid regulatory push. BBVA will expand its digital asset services and join other major banks in the Spanish crypto race.
Banco Bilbao Vizcaya Argentaria (BBVA), a multinational Spanish bank, recently launched Crypto Trading (Bitcoin and Ether) and Custody Services for retail customers. Spanish customers can now use the service to purchase, sell and hold crypto assets directly via the BBVA app. This step is part of BBVA’s broader strategy to enable a seamless digital experience.
BBVA enables crypto trading for retail customers
Custodian Services Crypto Trading’s new BBVA initiative has made Crypto services available to Spanish retail customers through the mobile app. BBVA has tailored its initiative to the EU market in crypto assets (MICA) to manage regulations and provide investors’ protection.
However, it is important to note that banks do not provide advice on these assets. The only client is the person in charge of the initiative.
Gonzalo Rodriguez, head of Spanish retail banks, said
“We want to make it easier for Spanish retail customers to invest in crypto assets through simple and accessible digital solutions for mobile phones. Our goal is to support them in exploring digital assets backed by the strength and security of banks like BBVA.”
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BBVA expands the scope of digital assets
BBVA first introduced digital asset services in Switzerland in 2021, followed by Türkiye in 2023. Currently, BBVA, which has crypto trading and custodian services in Spain in 2025, appears to be expanding its digital assets.
Francisco Maroto, BBVA head of blockchain and digital assets, highlighted the continued growth of banks in digital assets. He said the BBVA is evolving with new assets such as crypto and stability, and traditional assets.
Spanish Cryptographic Evolution
Driven by the growing demand for Spanish crypto, the government has introduced regulatory developments to strengthen security measures and expand the adoption of crypto. Furthermore, Spanish banks play a key role in evolving domestic digital assets to attract new investors. BBVA is not the only entity that offers these digital asset services. This is because BancoSantander and Caixabank are looking to enable cryptographic services.
The National Committee for Promoting Digital Investment has shown that eight or more financial institutions have applied to the Virtual Asset Service Provider Registry. The agency has not approved it yet.
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