Doodles has rolled out Doodles UP! – Kyle’s Journey, its first competitive blockchain game, now live inside Telegram. Powered by the TON Blockchain, the title is instantly accessible to more than a billion users, combining fast-paced competition with the chance to earn rare digital rewards.

Key Takeaways

• Kyle’s Journey is Doodles’ first game and first release on TON Blockchain.

• The title launches August 13, 2025, directly inside Telegram.

• Players can compete in real time, climb leaderboards, and unlock rare in-game items.

• Doodles NFTs are trading at 0.91 ETH, down 6.8% in 24 hours.

• The launch reflects a wider trend of NFT brands expanding into interactive gaming.

Inside ‘Doodles UP! – Kyle’s Journey’

In Doodles UP! – Kyle’s Journey, players follow Kyle as he escapes into a surreal portal world, catching bugs—his favorite snack—for points.

The gameplay blends casual fun with competitive elements, allowing players to face each other in real-time matches, track their positions on global leaderboards, and earn in-game currency to unlock rare, collectible items.

Early access players who join the waitlist will receive a rare loot box and bonus rewards. Although Doodles has never produced a game before, the project has integrated Elympics’ multiplayer infrastructure to support fair, real-time play across devices.

Why Launch on Telegram via TON Blockchain?

Choosing Telegram is a calculated move. The platform passed one billion monthly active users in March 2025, giving Doodles an immediate path to a vast global audience. TON Blockchain is built directly into Telegram, enabling users to store and send cryptocurrency, process payments, and interact with games and mini-apps without leaving their chats.

This setup removes many of the barriers that have slowed blockchain gaming in the past. Players don’t need to create separate wallets or handle complex onboarding. Games run within Telegram, with wallet creation and transactions handled in the background.

Telegram’s track record in Web3 gaming is already strong. Hamster Kombat, a tap-to-earn mini-game, attracted more than 300 million players, while Notcoin reached millions through similar viral gameplay. Launching Kyle’s Journey on TON puts Doodles in front of one of the most active audiences in the blockchain space.

Source: Doodles UP! – Kyle’s Journey

Doodles’ Shift from NFTs to Gaming

Doodles began in 2021 as an Ethereum NFT collection recognized for its vibrant, playful art. Over the years, it has expanded into a wider entertainment brand. In May 2025, it launched the DOOD token on Solana to add utility for holders and connect with future projects such as Doodles 2.

The launch briefly pushed NFT sales up 97 percent, according to Cointelegraph, before market volatility saw the project’s market cap drop from over $100 million to around $54 million, a shift that Blockworks described as common in token rollouts.

The move into gaming signals Doodles’ intent to reach beyond NFT collectors. By releasing a game that is instantly accessible through a familiar platform like Telegram, the brand is positioning itself to engage both crypto-native users and casual mobile gamers.

Market Snapshot for Doodles NFTs

Current figures show a challenging market backdrop. As of this week, Doodles NFTs have a floor price of 0.91 ETH, or about $4,325.76, reflecting a 6.8 percent drop over the past 24 hours. Trading volume is 43.50 ETH, down 34.2 percent in the same period, with 46 sales—a decline of 19.3 percent.

The collection’s market capitalization is 9,128 ETH, with 4,303 unique owners representing roughly 43 percent of the supply. From its all-time high of 23.95 ETH in May 2022, the floor price has fallen by around 96 percent. In this context, Kyle’s Journey could be an attempt to re-energize existing holders while drawing in new players.

NFT Brands Moving into Gaming

Doodles’ expansion reflects a broader shift in the NFT sector. Projects like Azuki have introduced immersive environments such as “Hilumia,” and Yuga Labs is continuing work on the Bored Ape Yacht Club’s Otherside metaverse.

Interactive experiences can widen a project’s reach, provide real in-game uses for NFTs, and create ongoing engagement loops. For Doodles, launching on Telegram offers the chance to merge its recognizable visual identity with a gaming experience that could reach millions of new users.

Telegram has launched a ton wallet for US users. The wallet, developed by the open platform, is now available to all 87 million US users and is built directly into the Telegram app. This marks the first time that US users can access a fully independent crypto wallet within a mainstream messaging platform.

Access your wallet without leaving the app

Users can now send and receive Crypto via telegram chat. Everything happens within the same interface people It is already used to talk to friends and join the community. There are no additional apps to download or complicated signups to deal with. Wallets are part of the chat experience and are designed to be fast and accessible without confusing how people are already using Telegram.

US expansion continues with legal review

Telegram refrained from revealing its US wallet due to previous legal concerns. The team behind the launch I said Recent regulatory developments have been given to them more Confidence to move forward. The US has a large user base Already appropriateThe team saw the opportunity I’ll bring it Wallets to new markets under clearer conditions.

Recovery system designed for regular users

Instead of requiring users to write down or memorize long seed phrases, the wallet uses a two-part recovery method. Some parts connect to the user’s telegram account. The other is tied to their emails. This system Decreased chance Users are locked out and help avoid One of the most common problems with Crypto.

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Features go beyond simple forwarding

The wallet includes tools for exchanging tokens and purchasing encryption with a debit card. It also connects to Telegram’s Mini App system, allowing users to access blockchain-based services without leaving the app. These features are designed to make Crypto feel like a built-in part of the chat experience, rather than a separate product.

Toncoin responds to launch

Toncoin, the network’s native token, saw an increase in trading activity since deployment. That price rose shortly after the announcement, with profits continuing through the following week. Analysts have linked this to increased user engagement and renewed interest in the TON ecosystem.

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The extension is based on previous global releases

Telegram first made its wallet available outside the US in 2023. By 2024, over 100 million users around the world had been energized. The US release is the latest step in its expansion. Telegram is gradually adding financial tools to its platform, combining social messaging, digital payments and blockchain access.

What does this mean for the use of cryptography?

Bringing your independent wallet into a familiar app reduces the effort required to use crypto. People don’t need to learn new tools or manage multiple accounts to try simple features Like Sending or using staking services for Stablecoins. Telegram’s approach makes casual encryption more common, with the ability to accommodate users already in their presence.

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Telegram-based dark markets rapidly filled the gap left by Huione Guarantee after the $27 billion marketplace disappeared on May 13, according to a June 23 Elliptic report.

Elliptic noted that Telegram banned thousands of Huione Guarantee channels and usernames once researchers traced billions of USDT-denominated sales to pig-butchering scams. However, data shows that merchants immediately moved to Tudou Guarantee, a rival in which Huione owns a 30% stake.

On-chain data recorded incoming USDT at Huione falling to near zero after the ban, while Tudou’s user count more than doubled, with inflows matching Huione’s pre-shutdown volumes.

Guarantee markets operate in Chinese on Telegram and settle exclusively in USDT. Vendors supply stolen data, money laundering pathways, and other services essential to large-scale online fraud. 

The escrow model lets buyers and sellers resolve disputes without exposing real identities, and Tether’s dollar peg eliminates local currency volatility.

Distinct payment rail from Huione Pay

Observers sometimes confuse Huione Guarantee with Huione Pay, a Cambodia-based payment firm still processing large USDT volumes. 

Elliptic separated the two through wallet analysis and noted that Huione Pay’s traffic remained high even after FinCEN labeled the parent Huione Group “a financial institution of primary money laundering concern” and proposed cutting its US access.

Elliptic tracked more than 30 active Guarantee markets and warned about fake venues that target inexperienced criminals. 

Tudou led the post-shutdown surge, but smaller competitors also gained users as merchants duplicated listings across platforms.

Ecosystem adapts to channel bans

The closure of the Huione Guarantee sent temporary shock waves through a network of hundreds of thousands of scammers, intermediaries, and brokers across Southeast Asia and China. 

Elliptic’s data showed no enduring decline in overall Guarantee-market volume one month later, indicating that liquidity migrated swiftly to replacement channels.

The report concluded that coordinated, sustained, removals will be required to disrupt an ecosystem built on Telegram escrow and USDT settlements. 

Huione Guarantee’s downfall disrupted one node, but the broader dark market structure continues to expand within the messaging app.

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