Solana-based memecoin launchpad Pump.fun is riding a wave of renewed adoption, with its native PUMP token climbing to an all-time high.

According to CryptoSlate’s data, PUMP surged to $0.0086 on Sept. 14, setting a fresh peak before retreating by nearly 3% to trade around $0.008 at press time.

The latest move represents a sharp reversal for the asset, which had struggled for traction since its July debut and appeared to be losing ground to rival projects.

However, Pump.fun has shifted momentum, leveraging product upgrades to regain market attention.

Streaming growth

A key driver of this rebound has been the relaunch of Pump.fun’s livestreaming feature. The platform, once criticized for unsafe broadcasts including instances of self-harm, paused the function last year.

However, its reintroduction has triggered a surge in user activity, with livestreaming now contributing directly to engagement and platform revenue.

Alon Cohen, Pump.fun’s co-founder, said the platform has already overtaken Rumble in average concurrent streams. He added that Pump.fun now controls roughly 1% of Twitch’s market share and 10% of Kick’s.

Alon also signaled that the project no longer limits itself to crypto-native audiences but instead seeks a foothold in mainstream content streaming. He also outlined the several opportunities that streaming on the platform could provide users, by saying:

“When you stream on pump fun you get INSTANT Creator Fees (100x+ of what you earn elsewhere). INSTANT viewership with a community that’s incentivized to support you. Free clipping on X (other socials soon). And 24/7 support from the team.”

Despite ongoing criticism of its approach, Alon has brushed aside concerns, arguing that new entrants inevitably face scrutiny and that competitors will continue to emerge.

He stated:

“first they said that memecoin activity would never sustain then they said that no one would ever stream on pump fun now they’re saying that pump fun streaming is not sustainable I wonder what they’ll come up with next.”

Creator earnings rise

The renewed activity has translated into direct gains for creators on the Solana memecoin launchpad.

Data from Dune Analytics showed that creator earnings on Pump.fun soared to $20 million in the last seven days, which is a record weekly payout for the platform.

The data shows that the top 25 creators earned between $24,100 and $123,000 in the past 24 hours alone.

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Crypto Journalist

Amin Ayan

Crypto Journalist

Amin Ayan

About Author

Amin Ayan is a crypto journalist with over four years of experience in the industry. He has contributed to leading publications such as Cryptonews, Investing.com, 99Bitcoins, and 24/7 Wall St. He has…

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June 6, 2025

Netflix’s latest reality venture, House of Streams, is set to debut on June 18 in the UK and Ireland, offering a unique prize, 1 Bitcoin, to the winning contestant.

The show will feature eight online streamers with a combined following of four million.

According to the official website, the participants, many of whom are well-known on Twitch, will compete in a series of challenges for a chance to take home the Bitcoin, valued at over $104,000 at press time.

Why Did Netflix’s New Series Choose Bitcoin Over Cash?

While the production is backed by the Malta Film Commission, it remains unclear why the series opted for a crypto prize over traditional rewards.

Creator Mark Holland reportedly said the prize “couldn’t have been a simple cash prize or a trip to the Maldives,” hinting at an intent to push boundaries.

The show’s producers have also cautioned against scams. A statement released on May 22 clarified, “We support Bitcoin and no other memecoin,” after reports emerged of individuals attempting to launch fraudulent tokens under the show’s name.

Netflix is no stranger to crypto-themed content.

The streaming giant previously released Trust No One: The Hunt for the Crypto King, covering the QuadrigaCX collapse, and recently greenlit The Altruists, a series focusing on the lives of ex-FTX CEO Sam Bankman-Fried and former Alameda Research head Caroline Ellison.

So far, the contestants — who include streamers such as The Black Hokage, CyborgAngel, and OutplayedByJade — have yet to comment publicly on their participation.

Netflix’s Crypto Show Launches as Security Risks for Holders Rise

The show comes amid growing concerns over the risks faced by crypto holders.

In May 2024, the father of a crypto entrepreneur was rescued from captivity after French police stormed a suburban Paris location.

The suspects had severed one of the victim’s fingers, echoing earlier high-profile attacks involving physical mutilation and digital wallets.

Last month, Pierre Noizat, founder and CEO of French crypto exchange Paymium, saw his own family targeted.

A group of masked men attempted to abduct Noizat’s daughter and grandson in broad daylight. The assault was foiled when the victims and a bystander managed to fight off the attackers.

More recently, three teenagers were accused of kidnapping a man at gunpoint after he returned from hosting a crypto-related event in downtown Las Vegas.

After returning to his apartment, the victim was ambushed at gunpoint by three teenagers from Florida.

The assailants forced him into their vehicle, covered his head with a towel, and warned him not to look at them. They drove him over 70 miles to a remote desert near White Hills, Arizona.

These incidents have intensified calls for better protection for those tied to the crypto world, particularly as rising asset values make high-profile figures more attractive targets.