SoFi Technologies (SOFI 0.02%) is attracting lots of investor attention these days, and understandably so. Its stock up more than 160% from its April low, and higher to the tune of 260% for the past year. That’s huge.

But is it actually the buy the crowd seems to think it is? Yes. And no.

Here’s some food for thought if this ticker’s made its way onto your radar but not yet made its way into your portfolio.

What’s SoFi Technologies?

SoFi is an online bank, except it’s only an online bank; it doesn’t operate any brick-and-mortar branches. That doesn’t mean it can’t offer everything a traditional bank does, though. Checking and savings accounts, investment services, loans, insurance, and credit cards are all in its repertoire.

It’s no mere experiment either. The $30 billion company serves more than 11.7 million customers and boasts $36.3 billion in assets. And of last quarter’s revenue of $855 million (a fairly typical quarter), nearly $98 million of that was turned into net income.

Of all these numbers, however, the most impressive is SoFi’s current customer headcount.

While its 11.7 million members pales in comparison to the customer bases of Wells Fargo and Bank of America, it’s incredible for a bank that’s only been chartered since January of 2022. Making this customer count figure even more impressive is the fact that it’s grown every single quarter since the first quarter of 2020, when it was still more of a fintech middleman with a limited number of offerings. In fact, on an absolute basis SoFi’s customer growth is still accelerating rather than slowing down, with last quarter’s year-over-year member growth of 34% carrying its customer count to yet another record-breaking figure of 11.7 million.

The new norm

The company is of course plugged into the massive shift in the way most consumers live their lives. That’s online, and in particular, through their favorite connected device — their smartphone.

A survey commissioned by the American Bankers Association late last year tells the tale. Of the 4,508 adults questioned, only 8% said in-branch visits were their preferred way of handling banking business, while only 4% named telephone calls as their top means of taking care of any banking matters. At the other end of the scale, 22% of respondents reported they were managing their bank accounts using a laptop or PC, while a whopping 55% of these consumers said a mobile app was their favorite banking tool. And it should come as no real surprise that younger people were far more likely than older customers to utilize their digital options.

SoFi’s growth simply reflects this new norm, which of course corresponds with the ongoing aging of digitally native consumers.

More of the same is in the cards too. Market research outfit Technavio believes the worldwide digital banking business is set to grow at an average annualized pace of more than 16% through 2029. The U.S. market that SoFi Technologies serves is expected to see the most growth during this stretch. For its part, analysts believe SoFi’s top and bottom lines will nearly double between last year and 2027.

The kicker: At least some of this future growth will be driven by the company’s foray into business lines beyond basic banking. In July, for instance, the bank offered access to an expanded lineup of private investments, and earlier this month launched another of its own sponsored exchange-traded funds — the SoFi Agentic AI ETF (AGIQ 0.02%). This willingness to establish new profit centers underscores the idea that the company is casting an ever-widening net.

Right stock, wrong time

So it’s a buy? Not so fast.

There’s never a bad time to buy a good stock, to be clear. But there are certainly better times than others. Right now arguably isn’t the best time to buy this one.

The issue is the sheer scope of SoFi stock’s run-up just since the middle of last year. While its bullishness is understandable, it’s also too much, too fast. Shares have more than doubled in value in just a little over a year, pushing them to a recently reached record that’s more than 20% above the analyst community’s current consensus price target of $20.72.

The stock’s valuation of nearly 50 times next year’s expected per-share earnings of $0.52 is also steep for any stock, but it’s particularly rich for a bank — even one growing as quickly as SoFi Technologies. So interested investors might want to wait for a pullback before plowing in. The good news is, we’ve frequently seen lulls from this ticker before.

Just don’t get too picky if you want to buy in. It’s unlikely you’ll see what you might consider a great price for this stock anytime soon; any modest lull may be all you’re going to get. The growth here is just too strong and the company’s story is too compelling to expect any major pullback from the stock.

Wells Fargo is an advertising partner of Motley Fool Money. Bank of America is an advertising partner of Motley Fool Money. James Brumley has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Welcome to The Protocol, CoinDesk’s weekly wrap-up of the most important stories in cryptocurrency tech development. We’re Margaux Nijkerk & Jamie Crawley, reporters at CoinDesk.

In this issue:

• Nasdaq-Listed SoFi Taps Bitcoin Lightning for Remittances
• Bitcoin DeFi Project Enters Solana with BTC-Backed Token YBTC
• Valantis Acquires stHYPE, Expanding Liquid Staking Reach on Hyperliquid
• Hyperbeat Secures $5.2M Backing From ether.Fi, Electric Capital

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Network News

SOFI TAPS BITCOIN LIGHTNING FOR REMITTANCES: SoFi Technologies will soon allow remittance payments on top of the Bitcoin layer-2 Lightning Network through a partnership with Lightspark, aiming to bring real-time international money transfers to its members. SoFi’s remittance product, which is expected to roll out later this year, will allow users to send U.S. dollars through the SoFi app, with recipients receiving local currency deposits abroad, using Lightspark’s Universal Money Address (UMA). Lightspark’s UMA provides access to a global payment rail designed for speed and scale. Transfers will display upfront exchange rates and fees, addressing longstanding pain points in traditional remittance services. The launch follows SoFi’s reentry into crypto, after halting services in 2023 during its transition to a national bank. Earlier this year, it revealed plans to offer international remittances through blockchain and stablecoins and allow users to invest in crypto. — Jamie Crawley Read more.

BITLAYER ENTERS SOLANA WITH YBTC: Bitcoin DeFi project Bitlayer has partnered with Kamino Finance and Orca to bring its bitcoin-backed token, YBTC, to the Solana ecosystem. This integration is intended to combine Bitlayer’s security with Solana’s speed and scalability, aligning with Bitlayer’s goal of expanding the Bitcoin DeFi sector. It will provide bitcoin holders with native BTC exposure and yield opportunities, said Charlie Hu, co-founder of Bitlayer. YBTC, pegged 1:1 with BTC, is central to Bitlayer’s BitVM bridge, which is designed for trust-minimized bitcoin transfers by eliminating centralized intermediaries. The token serves as a direct representation of users’ locked BTC within the Bitlayer ecosystem, enabling seamless interoperability between Bitcoin and decentralized finance applications. By holding YBTC, Solana users can maximize yields through Kamino’s institutional-grade earn vaults, which provide auto-compounding and optimized BTC-denominated returns, helping assets grow effortlessly. — Omkar Godbole Read more.

VALANTIS ACQUIRES stHYPE: Valantis, a decentralized exchange (DEX) protocol, has acquired Staked Hype (stHYPE), the second-largest liquid staking token (LST) on Hyperliquid. Financial terms of the deal were not disclosed. stHYPE, which launched as the first LST on HyperEVM, currently holds about $180 million in total value locked (TVL), according to the stHYPE website. Following the deal, stHYPE’s operations, development, and scaling will be managed by Valantis Labs. Addison Spiegel, founder of Thunderhead, the team behind stHYPE, will serve as an advisor to Valantis. Liquid staking has become a central pillar within Hyperliquid’s ecosystem. According to DeFiLlama, liquid staking accounts for more than half of Hyperliquid L1’s $2.26 billion in DeFi TVL. The acquisition builds on Valantis’ earlier launch of LST-specific DEX pools for both stHYPE and hHYPE, which together have attracted nearly $70 million in TVL and processed more than $500 million in trading volume. — Oliver Knight Read more.

HYPERBEAT GETS $5.2M IN SEED: Hyperbeat, a protocol powering yield infrastructure on the Hyperliquid decentralized exchange, has closed a $5.2 million oversubscribed seed round co-led by ether.fi Ventures and Electric Capital. The raise will be used to build out their yield infrastructure for traders, protocols, and institutions that are tapped into the Hyperliquid ecosystem. The round also drew investments from Coinbase Ventures, Chapter One, Selini, Maelstrom, Anchorage Digital, and community backers via the HyperCollective. Hyperbeat serves as the native yield layer for Hyperliquid, building permissionless financial infrastructure that allows anyone to earn, stake, and spend directly from their on-chain portfolio. It unlocks yield generated by Hyperliquid’s funding rates—previously accessible only to sophisticated market participants—and packages it into simple, tokenized vaults. The news of the seed raise comes as Hyperliquid’s total value locked surpasses $2.1 billion, and as institutions are starting to develop greater interest in its ecosystem. — Margaux Nijkerk Read more.

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In Other News

• SkyBridge Capital, Anthony Scaramucci’s investment management firm, plans to tokenize $300 million worth of its hedge funds on the Avalanche network. The firm is bringing its Digital Macro Master Fund and Legion Strategies on-chain in partnership with tokenization provider Tokeny and its parent, Apex Group, which manages more than $3.5 trillion in assets, according to the press release shared with CoinDesk. Apex acquired Tokeny earlier this year. The initiative uses the ERC-3643 token standard with operational support from Apex’s Digital 3.0 platform, which handles issuance, administration, and distribution. — Kristzian Sandor Read more.
• Thumzup Media, which counts Donald Trump Jr. as a large shareholder, said it will acquire Dogehash Technologies, Inc. in an all-stock deal, pivoting from digital marketing into industrial-scale crypto mining. Under the agreement, Dogehash shareholders will receive 30.7 million Thumzup shares, according to a Tuesday release, valuing the transaction at $153.8 million, based on the shares’ closing price. The combined company will rebrand as Dogehash Technologies Holdings, Inc. and list on Nasdaq under the ticker XDOG, pending shareholder approval later this year. The company says it will also use Dogecoin’s DogeOS layer 2 to stake in DeFi products, aiming to boost miner returns beyond standard rewards. — Sam Reynolds Read more.

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Regulatory and Policy

• The crypto industry is mounting a counteroffensive against Wall Street bankers’ bid to rewrite the U.S.’ new stablecoin law, arguing that attempts to roll back core provisions of the GENIUS Act would tilt the field toward traditional banks. In a letter to Senate Banking Committee leaders dated Aug. 19, the Crypto Council for Innovation and the Blockchain Association urged lawmakers to reject proposals from the American Bankers Association, Bank Policy Institute and state banking groups that called for stripping out Section 16(d) of the law and banning yield programs offered by affiliates of stablecoin issuers. Section 16(d) allows subsidiaries of state-chartered institutions to conduct money transmission across state lines in support of stablecoin issuer activities, ensuring holders can redeem their tokens nationwide without needing separate state licenses. Banking groups warned earlier this month that allowing state-chartered, uninsured institutions to issue stablecoins and operate nationwide would amount to regulatory arbitrage, bypassing state licensing regimes. — Sam Reynolds Read More
• The U.S. Federal Reserve’s newest vice chair who supervises Wall Street banking, Michelle Bowman, made a crypto speech on Tuesday that could have been uttered by one of the industry’s own policy wonks, advocating that banks get behind the digital assets surge and that the Fed give the sector rules that won’t get in crypto’s way. At the Wyoming Blockchain Symposium, Bowman warned banks that don’t embrace the shift toward crypto “will play a diminished role in the financial system more broadly,” and she further underlined what’s already been an obvious change in crypto sentiment from U.S. banking regulators. “Your industry has already experienced significant frictions with bank regulators applying unclear standards, conflicting guidance, and inconsistent regulatory interpretations,” she said. “We need a clear, strategic regulatory framework that will facilitate the adoption of new technology, recognizing that in some cases, it may be inadequate and inappropriate to apply existing regulatory guidance to address emerging tech.” — Jesse Hamilton Read more.

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Calendar

• Sept. 22-28: Korea Blockchain Week, Seoul
• Oct. 1-2: Token2049, Singapore
• Oct. 13-15: Digital Asset Summit, London
• Oct. 16-17: European Blockchain Convention, Barcelona
• Nov. 17-22: Devconnect, Buenos Aires
• Dec. 11-13: Solana Breakpoint, Abu Dhabi
• Feb. 10-12, 2026: Consensus, Hong Kong
• May 5-7, 2026: Consensus, Miami

JPMorgan Chase is an advertising partner of Motley Fool Money. Chris Neiger has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends JPMorgan Chase. The Motley Fool has a disclosure policy.