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Reports have disclosed that athletes and their teams are growing more cautious about crypto endorsement deals.

According to a recent interview with Shelly Socol, a marketing executive at BTCC Exchange, sports stars now demand deeper checks on a crypto firm’s history, compliance record, and staying power before signing.

Past scandals such as the FTX collapse have left a mark. Deals that once moved fast are taking longer to clear.

Athletes Demand Stronger Vetting

Based on reports, a recent CoinGecko analysis shows a 38% drop in crypto sports sponsorships from 2021 Peaks, and that fall has changed how offers are handled.

Players are often consulting legal and financial advisers before they sign. Some are even choosing Bitcoin pay. For example, posts on X have highlighted USC recruit Matai Tagoa’i’s NIL deal paid entirely in Bitcoin, and lists like Bitbo.io’s roundup show several pro athletes leaning toward crypto as a hedge.

Market Data And Sponsorship Models

From industry outlets, sponsorships are becoming more layered. A 2023 report — updated with 2025 insights — found that crypto firms are adding NFTs and fan tools to deals so the contracts do more than put a logo on a jersey.

Euromonitor International research points to brand perception shifts when blockchain elements are added to sports marketing.

Regulatory moves are also in the mix; recent SEC fines and the passage of MiCA in Europe are pushing sponsors to show cleaner compliance paths. When laws tighten, partners want proof of proper behavior.

Exchanges Seek Credibility Through Stars

BTCC’s deal with NBA All-Star Jaren Jackson Jr. is a case in point. Reports describe the exchange working to use the partnership to build trust, not just get attention.

The campaign reportedly includes a $500,000 USDT prize pool aimed at user engagement. Such moves are being watched closely.

Endorsements are now as much about reputation signals as they are about audience reach, the WPN report by Andrew Cain disclosed. In some deals, sponsorships are being structured to include education for fans and long-term incentives.

Risk Factors And Industry Forecasts

Analysts have warned that volatility can still hurt athlete income streams. Novatia Consulting’s December 2024 analysis warned that market crashes may reduce the value of crypto-based pay.

At the same time, a Vestinda blog post from December 2024 predicted wider use of tokenized assets for athlete compensation.

Brand Vision’s 2025 overview points out that some crypto-infused deals are beginning to rival classic sneaker contracts, and that stars like LeBron James and Cristiano Ronaldo command big premiums because they pick partners carefully.

The message from experts is simple: choose partners with clear rules and steady records.

Featured image from Unsplash, chart from TradingView

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Argentina’s opposition parties have revived a stalled investigation into President Javier Milei’s role in the LIBRA scandal, seizing on new corruption allegations that have rattled the government just weeks before October’s elections.

The commission, first created in April but largely paralyzed by bureaucratic and congressional hurdles, was reactivated on Aug. 28 after leaked recordings implicated Milei and his sister Karina in a separate bribery scheme.

The tapes, belonging to former presidential attorney and government official Diego Spagnuolo, contained claims of cash-for-favors dealings. Spagnuolo later admitted the recordings were authentic.

Public backlash fuels probe

The scandal has triggered a wave of public anger. On Wednesday, protesters hurled lettuce and rubbish at Milei during a public appearance, an act that drew headlines across the country.

While no injuries were reported, the incident highlights mounting unrest against the president’s administration. The fresh controversy has given the LIBRA probe new momentum. It had lost traction after Milei dissolved its initial task force in May.

The LIBRA affair centers on allegations of insider trading and a pump-and-dump scheme tied to the digital token, a case prosecutors say may have involved Argentina’s highest levels of power.

Maximiliano Ferraro, a legislator from the Civic Coalition ARI and head of the new investigative body, said the commission intends to establish whether misconduct occurred. Ferraro said the investigation was reignited because questions remain over whether insider trading took place.

Political stakes ahead of elections

Five opposition parties, representing 136 of the Chamber of Deputies’ 257 lawmakers, voted to reopen the case despite pushback from Milei’s allies.

The commission set a reporting deadline of Nov. 10, weeks after Argentines head to the polls.

The inquiry adds to the mounting challenges facing Milei as he navigates a presidency already strained by economic turmoil and growing discontent. The combination of corruption scandals and revived investigations could weigh heavily on his political future.

While the LIBRA scandal has shaken Argentina’s crypto community, the broader allegations of bribery and abuse of power have struck a deeper chord with the public. With elections looming, the outcome of the investigation, and its political fallout, remains uncertain.

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This week, Crypto is experiencing many ups and downs. BTC ▼-1.14%, ETH ▲0.05%and BNB ▼-0.66% The Ethereum ETF influx reaches its peak and hit its highest ever high.

Bitcoin peaked at $124,000 early in the week, falling sharply after unexpected PPI data was released. I was soaked in $115K by the middle of the week before testing my $110,000 support.

Ethereum also fell to $4,000 at the beginning of the week, ahead of its weekend’s highest ever-growing $4,890.

The crypto market capitalization was hovered at $4 trillion XRP ▲0.51% It’s below $3 on Wednesday. link ▼-0.96% The ICE partnership won 25% in the $26 area, surpassing the market. Again, Solana peaked at $201, reaching a massive 107,540 TPS records.

24 hours7d30D1Yeverytime

Discovered: Top Solanamime Coins to Buy in 2025

This week is a crypto roller coaster

The market was calm before he awarded Powell’s Jackson Hole speech yesterday. But after the speech, God’s candles were found everywhere. JPMorgan predicted four rate cuts from September to 2025, bringing the “Crypto” Google searches to higher every year.

The Crypto Services Fed eased bank oversight for Crypto Services, and Japan has approved Stablecoins. Following on, Eric Trump planned a visit to Tokyo’s “Metaplanet” to push Crupto.

Eric Trump is heading for Tokyo.

On September 1st, he will be attending Metaplanet’s shareholders meeting.

A company with $2.1 billion on Bitcoin on balance sheet.

His advice role shows one thing:

Bitcoin interest at institutions is growing worldwide. pic.twitter.com/qwxqq9zvjr

– Sam Morris (@itssamarthur) August 22, 2025

There have been allegations about the Trump family’s coin, raising $320 million, but plunged 88%, raising fraud claims against them.

Next, it was announced that Dutch company AMDAX would be constructing a BTC financial fund to target 1% Bitcoin supply. Other institutions like Metaplanet have pivoted 18,888 BTC and biotechnology as Ethzilla to the ETH Treasury.

Big News also comes from US drug enforcement agencies. According to Forbes, DEA used cryptography to hardly wash $19 million for the cartel.

There was also an update to Terra News, just as Kwon pleaded guilty. The founder of Terra Lab faces 12 years in prison and $19 million forfeiture.

And like other celebrities Crypto Meltdown, Kanye West’s Meme Coin was pumped into a $3 billion cap before crashing mid-week.

Discover: 9+ Best High Risk, High Reward Crypto Buy in 2025

This week’s numbers

The Spot Ethereum ETF initially saw an influx of $729 million, surpassing the $548 million Bitcoin ETF this week. Flows then turned back to a $422 million spill from ETH and a $523 million from BTC, with BlackRock holdings of $104 billion.

Tokenized RWA exceeded $1 billion, AI agents appeared as Ethereum’s top users, and IQAI integration was integrated.

24 hours7d30D1Yeverytime

ERC-8004 proposed an unreliable AI standard for Ethereum. Ethereum hit the highest ever high in transactions and addresses with low gas. 0G Lab has enabled large AI models with high bandwidth.

But not only the TXS count and address, but Ethereum has also been hit so far higher than ever after waiting for many years by ETH Crypto Maxis.

Story Protocol raised $82 million, but the founder resigned. Btcturk lost $23 million in the hack, and Justin Sun challenged Bloomberg on the Billionaires Index.

And… Crypto might soon join the 401(k).

Anthony Scaramucci turned to $180k-$200k btc by the end of the year. CEO Vanar discussed Crypto Future on Nypost. Elon Musk dropped the idea of ​​a political party.

Musk’s Movement: Billionaire Elon Musk is reportedly halting plans to launch a new political party while working to maintain close ties with Vice President J.D. Vance. pic.twitter.com/lhyphlkqau

– Fox News (@foxnews) August 20, 2025

What’s next for Crypto? Join 99bitcoins weekend live coverage here for the most updated crypto news.

Discovered: Top 20 Cryptography to Buy in 2025

For the latest market updates, please join us in the discrepancy in 99bitcoins news here

The US government owns more than $23 billion in crypto

by Akiyama Felix

Data from Arkham shows that US Goveenment holds $23,601,501,480 or more $23 billion in Crypto Assets. Bitcoin is held by the Trump-led US, worth $220 billion and is the largest asset in USDT and Ethereum of $630 million.

(sauce – Arkham Intelligence))

ChainLink could be the most underrated crypto asset

by Akiyama Felix

After a month of running link ▼-0.96% It could be that they are aiming for the highest ever $52. Some analysts believe ChainLink is underestimated, and perhaps it could be right, especially in the booming RWA sector.

do you agree?

This is the most underrated major asset in crypto! $link @ChainLink pic.twitter.com/jcz5zlziwu

– Rypto (@Rypto__) August 23, 2025

Will Pengu Crypto break quickly?

by Akiyama Felix

Pudgy Penguins has evolved from the NFT collection to a cultural force, and Pengu Crypto is always about to break. This project is about cute penguins with real-world goods, like Walmart toys.

Solana Memecoin will reward holders by winning bundles by stakes on community perks. Shortly after its release, it was hit with over 800,000 owners, particularly in the Big Airdrop campaign. Currently trading at around $0.035, Pengu could move forward soon.

Will Pengui blow up the record of the greatest record of next week after warping Pokemon?

A stubborn penguin

price

Market capitalization

24 hours7d30D1Yeverytime

Read the full story here.

Discovered: Top Solanamime Coins to Buy in 2025

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Lawmakers in Argentina are taking action to investigate a cryptocurrency scandal involving the nation’s president, Javier Milei.

On February 14th, the price of the newly-launched LIBRA memecoin surged after Milei posted about the project on his social media accounts.

Within hours, the token crashed, causing over 75,000 retail investors an estimated $280 million in losses. Milei removed his posts five hours after making them.

The incident prompted allegations of a rug pull scam, which happens when backers hype and inflate the price of a crypto asset and then suddenly abandon the project after taking the investors’ funds.

The Chamber of Deputies, the lower house of the Argentine National Congress, is now pushing forward with the investigation of the scandal following the approval of three draft resolutions related to LIBRA.

The first resolution to create an investigative commission was approved with 128 votes in favor, 93 against and seven abstentions.

The second, which seeks to question executive branch officials, including Chief of Staff Guillermo Francos, Minister of Economy Luis Caputo, Minister of Justice Mariano Cúneo Libarona and head of the National Securities Commission (CNV) Roberto Silva, received 131 affirmative votes and 96 negative votes.

The third resolution to request reports from the national government on various issues associated with the Libra cryptocurrency was approved with 135 votes in favor, 84 against and seven abstentions.

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Argentine lawyer Gregorio Dalbon has reportedly called on Interpol to issue a Red Notice for crypto entrepreneur Hayden Davis, linking him to the collapse of the Libra memecoin.

Davis is the CEO of Kelsier Ventures and a central figure behind the controversial Solana-based Libra memecoin whose market capitalization plunged by more than $4 billion amid accusations of a pump-and-dump scheme

Reports suggest that Davis and other key figures behind the Solana-based token amassed more than $107 million before the project imploded. Adding to the controversy, Davis allegedly claimed he wielded political influence over Argentine President Javier Milei.

Despite the issues, Davis has publicly defended himself. In an interview with YouTube investigator Stephen Findeisen, better known as “Coffeezilla,” he dismissed allegations of fraud and characterized the Libra token’s downfall as a business failure rather than a deliberate scam.

Interpol’s red notice

According to a local media report, Dalbon submitted his request to Eduardo Taiano, the lead prosecutor investigating the case, and Judge María Servini overseeing the proceedings.

Dalbon argued that Davis played a pivotal role in creating and promoting the Libra memecoin. He raised concerns about Davis’ ability to evade legal action, citing his financial resources and foreign residency as potential risks.

The lawyer further warned that allowing Davis to remain at large could obstruct legal proceedings, especially given the scale of investor losses.

The report stated:

“The possibility that Davis may leave his country of residence or go into hiding to avoid criminal liability for the events under investigation is aggravated by his financial resources , which could make it easier for him to move around or remain in hiding, thus frustrating the progress of the investigation.”

Considering this, Dalbon wants an international arrest warrant (Red Notice) issued for Davis.

A Red Notice is an Interpol request urging global law enforcement agencies to arrest a suspect pending extradition. However, compliance remains voluntary as individual countries decide whether to act based on their national laws.

This latest move adds to the intensifying investigation into the Libra memecoin scandal. Last week, Prosecutor Taiano took steps to secure key digital evidence, including transaction records and promotional materials. He also initiated efforts to freeze over $100 million allegedly pocketed by the token’s creators.

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