Co-founder Alon Cohen announced the relaunch on April 4 via X, stating that the feature is being made available to just 5% of users and will include “industry standard moderation systems” and clearly defined content guidelines.

Pump.fun’s updated livestream policy is designed to promote creative and engaging content while protecting users from illegal or harmful behavior.

Pump.fun Aims to Balance Creativity and Safety with New Livestream Guidelines

According to the platform’s website, the goal is to maintain an environment that encourages expression without enabling violence, abuse, or inappropriate content.

Content categories that are explicitly banned include violence, animal abuse, pornography, and material that endangers minors.

However, the policy stops short of imposing blanket definitions of what is considered appropriate, acknowledging that not-safe-for-work (NSFW) content may still appear on the platform.

Pump.fun notes that it reserves the right to make judgment calls on content and take necessary action, including stream or account termination.

The live-streaming feature was initially pulled in November 2023 after users began pushing the boundaries with disturbing content aimed at promoting their meme coins.

Reports included threats of self-harm or violence if tokens failed to hit specific price targets.

The rapid growth of Pump.fun overwhelmed its moderation team, leading to the temporary suspension of the feature until improved oversight could be implemented.

At the time, industry voices such as Mikko Ohtamaa, co-founder of Trading Strategy, warned that without effective moderation, the platform risked being shut down if mainstream scrutiny increased.

“These streams are causing practical issues where people are breaking the law in live broadcasts,” he said, emphasizing the urgent need for intervention.

Pump.fun Revives Livestreaming Amid Declining Meme Coin Hype

The relaunch of livestreaming comes at a time when interest in meme coins has been waning.

High-profile failures like LIBRA and MELANIA, combined with the dramatic decline of tokens such as TRUMP, down over 90% from January highs, have dampened enthusiasm.

As reported, on-chain analysis has revealed that the majority of Libra meme coin investors suffered significant losses in what appears to be a classic pump-and-dump scheme.

According to blockchain analytics firm Nansen, over 86% of traders, amounting to 15,430 wallets that traded with gains or losses exceeding $1,000, sold at a loss.

The combined realized losses reached a staggering $251 million.

Data from Dune Analytics shows that the graduation rate of tokens on Pump.fun (those achieving market caps large enough to list on regular decentralized exchanges) dropped to under 1% in March, compared to 1.67% in earlier months.

In tandem, token launches on the Solana network have also declined sharply.

On April 5, just 31,651 new tokens were created—less than one-third of the 95,578 launched at the peak of January’s meme coin craze, according to Solscan.

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