Crypto advertising is often characterized by big promises and technological jargon. Yet, Coinbase’s “Everything Is Fine” campaign stands out for its wicked humor, cultural savvy, and unapologetic take on inflation, the housing market, and the general state of the United Kingdom in 2025.

Released on Thursday, Coinbase’s dark satire was quickly spotlighted by Ad Age for its wit and originality, marking a creative shift in how financial brands tackle the everyday anxieties facing consumers.

Coinbase presents a satirical mirror on financial reality

Created in partnership with the agency Mother and directed by the acclaimed Steve Rogers, “Everything Is Fine” coincides with a moment of heightened public awareness about economic instability.

The commercial opens with reassuring narration (“Everything is fine”), but the imagery starkly and comically tells a drastically different story: a leaking roof collapses, houseplants wilt, wallpaper peels, and rats scurry around amid the garbage. Each visual is a metaphor for inflation, the state of the economy, and the fragility of financial security, realities that traditional institutions rarely confront so openly.

Unlike most crypto ads, “Everything Is Fine” doesn’t shout about technological utopia or imminent riches. Instead, it leans into the quiet dread and surreal comedy people feel when their money seems to be shrinking in value while daily life gets more expensive. The result is a campaign that’s instantly relatable and eerily memorable.

Creative strategy: humor and honesty

Instead of scaring viewers or bombarding them with technical jargon, Coinbase and its creative team use deadpan humor and universal symbols of decline (filthy streets, dirty clothes) to capture what so many consumers feel: that official reassurances don’t always match their lived experience.

Perhaps the most on-point moment of the ad is the part where an affluent couple in a convertible pulls up, saying:

“We’re off to Dubai, it’s time to jump ship.”

This is a commentary on the exodus of high-net-worth individuals (HNWIs) from the UK, with an estimated 16,500 millionaires leaving the country in 2025 so far, according to Henley & Partners. These figures mark the steepest annual increase in millionaire outflows ever recorded, more than doubling the number from the previous year, with many opting for friendlier pastures like Portugal or Dubai.

The commercial unsurprisingly sparked a lot of comments from the crypto community. Former What Bitcoin Did podcast host, Peter McCormack, congratulated Coinbase CEO Brian Armstrong, saying:

“This is brilliant.”

As a Brit based in Bedford, UK, and now hosting The Peter McCormack show, which dives into the issues affecting the country, if anyone has a finger on the pulse of UK society, it’s McCormack.

“Everything Is Fine” exemplifies a new phase of advertising in crypto, where the best campaigns don’t simply explain blockchain; they reflect culture, poke fun at the absurd, and use storytelling to build trust, making Coinbase feel radically more human than competitors still pitching dreams.

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Michael Saylor, Executive Chairman of Strategy, gave a keynote speech at Bitcoin 2025 entitled “21 Ways to Wealth.” He said: “This speech is for you. I traveled the world and told the specific spirit of the nation, institutional investors, and even the children’s children why they need Bitcoin. This is every individual, every family, every small business.

He began clearly. “The first way to wealth is clear,” he said. “The moment you realize that Bitcoin is the capital, there is transparency. For Saylor, every thoughtful individual on the planet ultimately seeks such an untouched capital, and all AI systems like it too.

The second pass is belief. Bitcoin will appreciate it faster than all other assets because it is designed for performance, he said. “It will grow faster than real estate and collectibles. It is the most efficient and valuable repository in human history.”

The third way is courage. “If you’re going to get rich in Bitcoin, you need courage,” he warned. “Wealth stands for those who accept intellectual financial risk. Some people get left behind. Others juggle it. But the bold ones feed the fire.

The fourth will cooperate. “If you have full support for your family, you are stronger. Your child has time and potential. The secret is to transfer capital to their hands. A family that moves united and moves cannot be stopped.”

The fifth is the function. “Master AI,” he said. “Everything you can imagine in 2025 is at your fingertips – surprise, analysis, creativity. Ask AI, discuss it, use it. You will become a super genius. Don’t put your ego first – cast your interest first. Your family will appreciate you.”

The sixth way to Saylor’s wealth is composition. Expand your strategy and build legal entities that protect your assets. “Ask AI and understand it. You can work hard. Or you can work smarter. This year, everyone should act like the most sophisticated billionaire family office.”

The seventh is citizenship. Choose your financial nexus carefully. “A place of residence where sovereignty respects your freedom,” he said. “This isn’t just this year, it’s this century.”

The eighth is politeness. “We respect the world’s natural force structure. We respect the power of nature,” he explained. “If you want to generate wealth in the Bitcoin universe, don’t fight unnecessary. Find a common ground. Inflation and distraction are your enemies.”

The ninth is a corporation. “A well-structured company is the most powerful wealth engine on the planet. The family is strong. Partnerships are even stronger. But companies can expand globally. What is your car? What is your path?”

The tenth method is focus. “Just because you can do something doesn’t mean you should,” he warned. “If you invest in Bitcoin, you have a 90% chance of success in five years. Don’t confuse ambition with achievement. Come up with a strategy and stick to it.”

The 11th is fair. “Share your opportunities with investors who share your risk,” he said. It noted that MicroStrategy’s own rise will rise from a $5 billion market capitalization to a $5 billion market capitalization by working with stock partners who believe in the Bitcoin mission.

The 12th is credit. “In a world that fears the future, we want small yields, certainty. We provide that. In exchange for capital, we convert creditor security into fuel, and turn risk into yields by investing in Bitcoin.”

The 13th is compliance. “Create the best companies you can within the rules of the market. Learn the rules of the road. If you know them, you can drive faster. You can expand legally and sustainably.”

The 14th method is capitalized. “Speed ​​combines wealth,” Saylor said. “Up and reinvest as quickly as possible and often. The faster and more productive Bitcoin strategy your money moves to. The more it increases.”

The 15th is communication. “Talking with Candor. Be transparent and repeat your message frequently,” he urged. “Making wealth with Bitcoin is easy, but only if people understand what you’re doing and why you’re doing it.”

The 16th is commitment. “Don’t allow yourself to be distracted,” he said. “Don’t chase your own ideas. Don’t feed the trolls. Keep committing to Bitcoin. It’s the biggest idea in the world. The world probably doesn’t care about your ideas, but when you win it, you’ll care.”

The 17th method is ability. “You’re not competing with noise. You’re competing with people who are focused on lasers. “You need to provide consistent, accurate, reliable performance. That’s how you win.”

The 18th is adaptation. “Status changes. Every structure you trust today will ultimately fail. The wise man is ready to abandon his baggage and adjust his plans as needed. Stiffness is doom.”

The 19th is evolution. “Build on core strengths. You don’t have to start over again. You need to level up. Do your best already and expand through Bitcoin and advanced technology.”

20 years old is advocacy. “Invite others to walk the Bitcoin path,” he said. “Become an evangelist for economic freedom. Show others what this revolution really means. Show them the way.”

Finally, the 21 ways are generosity. “When you succeed, and you will succeed – you will expand happiness. Share security. Deliver hope. The light within you will shine.

When he was finished, Saylor smiled and cited all its origins:

“It might make sense to get some in case it catches up.” – Satoshi.

In Michael Saylor’s worldview, Bitcoin is not a rich Quick scheme. This is the ultimate long-term play. It is the foundation of generational wealth, an engine of personal and institutional freedom, and a tool for people bold enough to lead humanity into a more sovereign and safe future.

You can see the full panel discussion and the rest of the Bitcoin 2025 meeting day 3 below.

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After a sharp dip to $81,254, Bitcoin is once again capturing attention as signs of a potential rebound begin to surface. The recent bounce from this critical level has given investors a glimmer of hope that the worst may be over for now. While the crypto giant had been under intense selling pressure, its ability to hold firm at this support zone has raised speculation that a recovery phase could be in motion.

Market participants are cautiously optimistic, watching closely as BTC tests key resistance areas that could determine its next direction. Though uncertainty remains high, Bitcoin’s resilience at $81,254 is seen as a positive signal, potentially attracting renewed buying interest and reigniting bullish sentiment across the market.

From Support To Surge: Analyzing Bitcoin’s Next Potential Targets

In a recent post on X, Gdudocq identified the $81,332 level as a pivotal support zone that might serve as the launchpad for Bitcoin’s next leg up. According to the analyst, this level marks a key structural base where buyers have started to regain control following the latest market dip. 

According to him, since touching $81,332, Bitcoin has already staged a notable rebound, climbing over 2.9% and now trading slightly higher, which is an early sign that bullish momentum may be re-entering the scene. This move has injected renewed optimism into the market, with many investors closely watching to see if BTC can sustain this recovery and target higher resistance levels.

He further identified a critical resistance zone between $84,576 and $86,000, highlighting it as the next major hurdle for Bitcoin’s upward momentum. According to the analyst, this range has historically acted as a supply zone, where previous rallies have either stalled or reversed due to increased selling pressure. The area represents a confluence of technical resistance, including previous highs and key Fibonacci retracement levels, which makes it a significant battleground between bulls and bears.

What The Technical Indicators Say

Technical indicators play a crucial role in deciphering market sentiment and helping traders gauge the next direction of an asset’s price. In the case of Bitcoin’s recent movements, key technical indicators are currently displaying bullish signals that suggest potential for further gains.

For instance, the Relative Strength Index (RSI) is currently showing signs of an upward as it attempts to move above average. This could indicate that Bitcoin is experiencing renewed buying interest and may be entering a more favorable phase for bulls. 

Also, the Moving Average Convergence Divergence (MACD) recently showed a positive crossover, which suggests growing bullish strength in the short term. This bullish crossover occurs when the MACD line crosses above the signal line, indicating increased bullish pressure.

Featured image from Unsplash, chart from Tradingview.com

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Bitcoin (BTC) could be mirroring a bullish setup from 2023, when it surged by more than 50% within weeks after an extended period of consolidation. However, the flagship cryptocurrency now faces strong resistance from the Ichimoku Cloud, which could derail its upward trajectory.

Bitcoin Plunges Following US Trade Tariffs

Earlier today, US President Donald Trump announced reciprocal trade tariffs targeting countries worldwide, triggering a sharp downturn in both global stock and crypto markets. Notably, the US stock market shed over $2 trillion – more than BTC’s entire market capitalization.

Despite the sell-off, all may not be lost for BTC. Crypto trader Merlijn The Trader shared the following chart, suggesting that Bitcoin could be repeating a bullish setup from 2023, when it recorded a 50% surge in just a few weeks. The trader commented:

Bitcoin 2023 vs 2025 — the setup is IDENTICAL. Same structure. Same breakout zone. Last time? $BTC exploded +50% in weeks. This time might be bigger. Buckle up.

However, BTC faces strong resistance around the $88,000 level due to the Ichimoku Cloud. According to an analysis by Titan of Crypto, Bitcoin’s attempt to reverse its downtrend was rejected within this resistance range.

For the uninitiated, the Ichimoku Cloud is a technical indicator that identifies support, resistance, trend direction, and momentum, with the “cloud” acting as a key dynamic barrier – above it signals bullish trends, while below suggests bearish momentum.

Commenting on Bitcoin’s recent price action, crypto analyst The Crypto Express noted that BTC is currently consolidating within a symmetrical triangle pattern. The analyst added:

However, the Ichimoku Cloud remains a key resistance barrier above the current price action. A decisive breakout or breakdown of the pattern is needed to confirm the next directional move. Stay alert for further developments.

Short-Term Holders Sell BTC

In a separate X post, well-known crypto analyst Ali Martinez highlighted that short-term holders offloaded 18,930 BTC following Trump’s bearish tariff announcement. In contrast, recent reports indicate that long-term investors are accumulating BTC at current price levels.

Further, BTC’s March monthly close suggests that its bullish momentum may still be intact. However, it must resist falling below $80,000 to avoid breaking down below the current price range.

Meanwhile, on-chain indicators like Network Value to Transactions suggest that the leading digital asset’s price pullback is likely to continue. At press time, BTC trades at $82,356 on the daily chart, down 5.2% in the past 24 hours.

Featured Image from Unsplash.com, charts from X and TradingView.com

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In a post on X published yesterday, Jeff Park, Head of Alpha Strategies at Bitwise, stated that Bitcoin (BTC) currently presents a “generational opportunity” amid intensifying global macroeconomic turmoil. 

Park pointed to factors such as US President Donald Trump’s proposed trade tariffs, concerns over the US debt ceiling, and the growing sentiment of deglobalization as key contributors to the current economic uncertainty.

Bitcoin Reigns Supreme Amid Global Political And Economic Turmoil

The year 2025 has started on an unstable footing, marked by rising global economic and political instability due to trade tariffs, US debt ceiling issues, and the broader push toward deglobalization. These factors could significantly impact financial markets and geopolitical stability.

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Adding to the uncertainty is the impending expiration of the US Tax Cuts and Jobs Act (TCJA) later this year, which could lead to unprecedented tax policy shifts and heightened economic unpredictability.

Park also underscored the “gold run tail risk,” referencing gold’s extreme price volatility during periods of financial distress. At the time of writing, gold is trading at $2,900 per ounce, up significantly from around $2,585 in December 2024.

Despite these mounting risks, Bitcoin has remained resilient, maintaining a price range between $90,000 and $100,000. Park highlighted BTC’s implied volatility (IV) percentile – a measure that reflects how its current volatility compares to historical levels.

He noted that BTC’s IV percentile is at its lowest level of the year, reinforcing his view that Bitcoin presents a “generational opportunity.” Echoing this sentiment, Bitwise CEO Hunter Horsley remarked that many are underestimating “the massive leaps Bitcoin is going to take into the mainstream this year.”

Indeed, Bitcoin continues to gain mainstream traction and demonstrate resilience amid rising global economic uncertainty. For example, BTC remained largely unaffected by the tech market sell-off triggered by the release of the Chinese AI model DeepSeek.

No Altseason Anytime Soon?

As Bitcoin strengthens its dominance, the altcoin market has struggled, weighed down by thin liquidity and waning retail interest. One key indicator supporting this trend is Bitcoin dominance (BTC.D), which measures BTC’s market cap relative to the total cryptocurrency market.

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The weekly BTC.D chart shows a strong rebound from around 54% in December 2024. At the time of writing, BTC.D stands at 60.65%, a level not seen since March 2021.

That said, some analysts remain optimistic about a potential Ethereum-led (ETH) altseason later in 2025. Recent analysis by Titan of Crypto suggests that Ethereum is poised for a major upward move this year.

The analyst also pointed out similarities between ETH’s current price action and BTC’s behavior during its third market cycle, implying that Ethereum may soon enter what he calls its “most hated rally.” At press time, BTC trades at $95,362, down 0.4% in the past 24 hours.

Featured image from Unsplash, Charts from X.com and Tradingview.com

Bitwise CIO Matt Hougan sees a significant opportunity in the disconnect between retail and institutional sentiments toward crypto.

In a recent letter to investors, Hougan painted a bullish picture for the crypto sector, emphasizing that while retail investors remain skeptical, institutional capital continues to flow into the market at record pace. 

The introduction of Bitcoin (BTC) exchange-traded funds (ETFs) has dramatically shifted the investment landscape, with significant allocations coming from professional investors.

Furthermore, regulatory sentiment has taken a surprising turn, with Washington transitioning from a perceived adversary of crypto to a potential ally.

Hougan noted:

“From a risk-adjusted perspective, it is arguably the best time in history to invest in crypto.”

Retail gloomy amid alt season absence

While institutions appear to be doubling down, retail investors are increasingly despondent. Hougan cited Bitwise’s proprietary crypto sentiment score, which incorporates on-chain data, flows, and derivative analytics, indicating that retail sentiment is at one of its lowest levels ever recorded.

A major factor contributing to this gloom is the underperformance of altcoins, which have significantly lagged behind Bitcoin’s rally. While Bitcoin has surged 95% over the past year, Ethereum (ETH) has posted a meager 2% gain, while most other altcoins have struggled in a sea of red.

Hougan said:

“Retail investors love to speculate on altcoins, and the lack of an ‘altcoin season’ has them depressed.”

Institutional conviction

Hougan believes that institutional investors have the correct view of the market, considering Bitcoin’s extremely favorable supply-demand conditions.

ETFs and corporations have absorbed nearly 104,000 BTC since the start of the year, while only 18,000 BTC has been mined over the same period. Hougan argued that this supply squeeze will eventually drive prices to new highs.

The outlook for altcoins is more nuanced. While no new breakout applications have emerged to rival the excitement of past cycles — such as DeFi in 2020-2021 or ICOs in 2017-2018 — the regulatory environment has turned a corner. 

The US government has prioritized the growth of stablecoins, which in turn supports blockchain ecosystems like Ethereum and Solana. Additionally, major financial institutions feel safe building on crypto, setting the stage for broader DeFi adoption. 

Hougan pointed to the all-time high in stablecoin assets under management and innovative projects like Ondo Finance’s (ONDO) recent push to tokenize US stocks and ETFs.

He added:

“In a year or two, my guess is that you’re not going to have to squint to see the transformation in altcoins; the impact will be self-evident and overwhelming.”

Despite the lack of immediate catalysts for an altcoin rally, Hougan remains confident that the market will become significantly more significant in the coming years. While retail sentiment remains bleak, he views this pessimism as a counter indicator.

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