Web3 company Polemos has announced a partnership with Guinevere Capital to explore new ways of monetising audiences and managing in-game digital assets.

The joint effort is expected to focus on supporting game publishers, developers, and platforms seeking to incorporate blockchain-based tools into their existing ecosystems.

Guinevere Capital brings experience from managing and advising esports projects tied to major titles such as League of Legends and Rocket League, whilst Polemos contributes blockchain asset management capabilities through its Forge platform.

Key Insights

• Polemos and Guinevere Capital partner to develop monetisation and engagement tools for gaming
• Focus areas include asset management, player engagement, and blockchain adoption in traditional gaming
• Polemos’ Forge platform will be integrated with Guinevere’s gaming and esports network

What is Polemos?

Polemos is a web3 infrastructure company focused on supporting blockchain gaming. Its core offerings include asset management tools, onboarding systems for players, and audience engagement infrastructure. The company’s goal is to help developers and studios incorporate blockchain functionality into games without significantly altering the user experience.

A central component of its offering is the Forge platform, a toolset designed to support in-game digital asset handling and reward systems for players.

Polemos recently launched the $PLMS token, which will serve as both a utility and governance asset within its ecosystem. The token supports platform services such as incentives and asset tracking, and was listed on MEXC and Uniswap as of June 23.

What is Guinevere Capital?

Guinevere Capital is an investment and advisory firm founded in 2016, with operations focused on esports and competitive gaming.

The company has invested in and managed projects across Oceania, Europe, and the Middle East, and has worked with titles including League of Legends, Valorant, Rocket League, and others.

Its portfolio includes ventures such as GiantX, Perion, iTero, and Skybox, along with infrastructure projects tied to team development and league operations. Guinevere Capital also brings operational experience in managing esports teams and working within the Riot Games and Activision Blizzard ecosystems.

What can we expect from this partnership?

The collaboration between Polemos and Guinevere Capital is expected to focus on integrating blockchain-based infrastructure with existing web2 gaming ecosystems. The companies say their efforts will concentrate on helping publishers and studios adopt tools that support monetisation and digital asset management.

Guinevere Capital’s role involves advising on and extending the reach of these tools to existing game titles and esports structures. Polemos will provide the technical infrastructure via its Forge platform, along with support through its $PLMS token.

The move reflects a broader trend of web3 companies seeking alignment with traditional gaming firms to expand functionality and audience engagement.

June 23rd, 2025 – Singapore, Singapore

Polemos, a Web3 gaming infrastructure platform, started the official Token Generation Event (TGE) for the PLMS utility token.

The TGE began at 5:00 AM UTC on June 23rd, 2025, marking a step in the platform’s development to integrate blockchain technology within the gaming sector. Now available on MEXC and Uniswap, PLMS gives the users entry into the Polemos GameFi ecosystem. The exclusive PLMS IKO on Kommunitas has officially sold out, raising $250,000 ahead of the PLMS listing.

The PLMS token is designed to serve as the utility and governance token for the Polemos ecosystem. It is intended to facilitate platform functionalities, including asset management, player incentives, and participation in ecosystem governance. The TGE follows prior development phases and strategic partnerships, contributing to the framework of Polemos’ Web3 gaming offerings.

“The start of the PLMS Token Generation Event represents a key stage in the development of the Polemos platform,” states Carl Wilgenbus, CEO of Polemos. “This event is aimed at distributing the PLMS token, which is integral to the functional aspects of our ecosystem. Our objective is to provide infrastructure that supports digital asset ownership and participation within emerging gaming environments.”

Polemos is also announcing a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox, and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles including League of Legends, Valorant, Rocket League, and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios, and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Details of the PLMS TGE:

• Official TGE Start: June 23rd, 2025, at 5:00 AM UTC.
• Exchanges: MEXC & Uniswap.

The PLMS token is designed to enable the features of the Polemos platform, which aims to support Web3 gaming experiences:

• The Armory: Decentralized Asset Management: This platform feature supports collateral-free and deposit-free digital asset rental. It allows asset owners to lend their in-game NFTs, with the intent of earning rewards, while providing other players with access to assets for gameplay without direct purchase.
• Polemos Scholarship Program: This program is structured to provide gamers with access to necessary in-game assets and support, intended to assist in their participation and earning potential within Web3 games.
• Unified Rewards System: The platform integrates a system designed to centralize rewards accumulated from various games and activities within the Polemos ecosystem, aiming to simplify reward tracking and management for users.
• Onboarding and Education Initiatives: Polemos provides tools and resources, including “Pharos” for blockchain news and “Polemos University” for educational content, with the goal of making Web3 gaming concepts accessible to a broader audience.

This TGE represents a step in the operational phase of the Polemos ecosystem. Polemos intends for the PLMS token to facilitate community engagement and economic activity within its platform.

About Polemos

Polemos is a Web3 gaming infrastructure platform focused on player onboarding, asset management, and engagement across blockchain games. Its objective is to bridge Web2 and Web3 gaming through technology and partnerships, aiming to provide a functional experience for players. The platform’s activities include creating awareness of Web3 opportunities, simplifying access to blockchain technology, and developing tools intended to enhance gameplay and community interaction.

About Guinevere Capital

Founded in 2016, Guinevere Capital is a leading esports and gaming investment & advisory firm with a portfolio of projects spanning Oceania, the Middle East, and Europe. The firm is recognized for its strategic investments and operational expertise across major global Web2 gaming titles, driving growth and innovation across the sector.

About Kommunitas

Kommunitas is a decentralized, tier-less crowdfunding platform that has launched over 236 Web3 projects and raised $34.87 million, empowering startups and blockchain projects to grow through a fair, transparent, and community-driven approach. Its tier-less system allows anyone to participate in fundraising opportunities, and with a revenue-sharing model, Kommunitas offers long-term benefits for its community.

Contact

Marketing Team
Polemos
marketing@polemos.io