FIFA Rivals, the high-energy mobile football game from FIFA and Mythical Games, has entered into a multi-year partnership with Bundesliga club Borussia Dortmund, bringing the iconic German side into its fast-growing digital arena.

The collaboration marks FIFA Rivals’ first official club partnership and a major step in the game’s expansion across Europe. It also introduces new ways for fans around the world to engage with Dortmund, both in-game and in real life.

As part of the 2025/26 season rollout, fans and players can look forward to:

• Dortmund stars in-game: Players including Karim Adeyemi, Serhou Guirassy, Nico Schlotterbeck, Gregor Kobel, Jobe Bellingham, Yan Couto, and Daniel Svensson will feature as playable characters.

• Official collectibles: BVB kits will be available in FIFA Rivals starting in August.

• Fan rewards and giveaways: Challenges and events offering digital BVB items, matchday tickets, and official merchandise.

• Real-world activations: Upcoming events with Borussia Dortmund, including at the club’s FanWelt.

To kick off the partnership, FIFA Rivals is running a BVB Launch Giveaway Week from August 18–24. During this time, all players can log in daily to receive a free Borussia Dortmund player card pack featuring select first-team stars. A new official BVB emblem will also be available, with additional limited-edition emblems offering stat boosts in the in-game store.

“This partnership with Borussia Dortmund is a strategic step in expanding FIFA Rivals’ global footprint and deepening our engagement within the European football ecosystem,” said Jung Suh, Chief Business Officer at Mythical Games. “BVB’s global brand, forward-thinking approach, and commitment to fan experience make them an ideal partner as we continue to bridge the worlds of interactive entertainment and sport.”

Carsten Cramer, Managing Director of Borussia Dortmund, added: “It creates a unique bridge between the digital and real worlds, enabling us to connect with our fans around the world in innovative ways. Borussia Dortmund stands for passion, community, and innovation—values that align perfectly with this project.”

About Mythical Games

Acknowledged by Fast Company’s World Changing Ideas 2021 and named one of Forbes’ Best Startup Employers in 2024, Mythical Games is a next-generation studio focused on player ownership and digital economies. The team has worked on major franchises such as Call of Duty, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, Madden NFL, Harry Potter: Hogwarts Mystery, Marvel Strike Force, Modern Warfare 3, and Skylanders. Its own titles, Blankos Block Party and NFL Rivals, are already played by millions of fans worldwide, pioneering new ways to securely trade and engage with digital game assets.

About Borussia Dortmund

Borussia Dortmund is one of Germany’s most storied football clubs, founded in 1909 and boasting over 10 million domestic fans, along with a rapidly growing international following. The club has won eight Bundesliga titles, five DFB-Pokals, and in 1966 became the first German side to win a European trophy. Dortmund went on to lift the UEFA Champions League and the Intercontinental Cup in 1997. With annual revenues exceeding €500 million, BVB is today not only one of Europe’s most successful clubs on the pitch but also among its strongest commercially.

Free-to-play web3 football game FIFA Rivals is now live on iOS and Android devices, allowing users to collect and exchange items such as player gear and other virtual assets.

According to Mythical Games, the response so far has been international in scope, with interest not only from major brands but also from national football bodies and telecom firms. The team believes the title could reach a player base far greater than NFL Rivals, due to football’s broader global footprint and the accessibility of mobile gaming.

Whilst FIFA Rivals is built on the Mythos Chain, FIFA itself is migrating its collectibles platform to a separate Avalanche-based network.

What is FIFA Rivals?

FIFA Rivals is a free-to-play mobile football game that uses blockchain technology to support the creation, trading, and ownership of in-game digital assets. Built on the Mythos Chain, a network developed by Mythical Games, it allows players to acquire and exchange items such as gear and player collectibles.

The game features licensed content from FIFA and Adidas, including items linked to high-profile athletes like Lionel Messi. Players can compete in matches, collect items, and participate in seasonal updates.

Whilst blockchain runs in the background, the core experience is designed for mobile users familiar with sports gaming, with optional trading features for those interested in digital ownership.

What can we expect from the game?

Based on the lessons learned from NFL Rivals, Mythical Games has focused on building what it calls a “living economy”—a system designed to keep both new and existing digital assets relevant across seasons. One key challenge the team faced with NFL Rivals was how to introduce new content without reducing the value of previous items and that experience has shaped the economic structure of FIFA Rivals.

The game’s development has also taken into account differences in user behaviour across regions. For example, European players tend to spend less money on games than their American counterparts, leading to a greater emphasis on skill-based progression rather than purely transactional systems.

Upcoming features include an AI sports agent designed to guide players through their in-game journey. Mythical Games also plans to introduce new game modes, esports competitions, and collaborations with football clubs later this year.

So, what has changed?

FIFA Collection released in 2022 Above Algorand is just in time for the Qatar World Cup. It was a relatively smooth development, allowing fans to buy and trade NFT cards featuring tournament highlights, players and moments. But now, FIFA is closing the door to Algorand and restarting the project with an avalanche.

Is this the biggest partnership in Web3 history?

FIFA has announced that they are partnering @AvaxFIFA boasts a custom avalanche L1. It integrates digital strategies beyond collectibles, tickets and more.

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Avalanche enhances a dedicated blockchain environment called subnets just for FIFA. That subnet will serve as a new home for all FIFA NFTs now and in the future.

Why an avalanche?

There is no official statement to throw shade at Algorand, but FIFA is clearly looking for something a little more flexible and accessible. Avalanche checks some key boxes: fast transactions, low fees, and works with Ethereum Virtual Machine. That last part is important as it means that FIFA’s NFT marketplace is compatible with mainstream wallets like MetaMask.

It also makes it easier for developers to build future features. So whether FIFA is thinking about adding new collectable types, gaming elements, or interactive fan rewards, Avalanche gives room to experiment without breaking experience.

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What does this mean for fans?

If you already own a FIFA Collection NFT, you will need to prepare for the move. The plan is to move everything from Algorand to avalanches. That also means that some wallet apps like Pera and Defly, which are built specifically for Algorand, have stopped working.

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We will now use wallets that connect via WalletConnect, which includes MetaMask and other EVM compatible apps. FIFA says users will not be speculated as they will release step-by-step instructions when the time comes. But if you’re not yet, you might want to become familiar with Meta Mask now.

Big picture: Resetting FIFA’s Web3 plan?

It’s not difficult to read this as a soft reboot of FIFA’s entire NFT strategy. The first wave of digital collectibles in 2022 came and went without long-term momentum. Now, by switching chains and implying a “new business case,” FIFA appears to be more than just a digital trading card and ready to try again.

There was no confirmation of the following, but the Avalanche setup suggests that FIFA is looking beyond simple NFTs. The move opens the door to more interactive experiences, deeper fan engagement, and even cross-platform collaboration with other apps in the avalanche ecosystem.

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What happened to Algorand?

Algorand, once branded as FIFA’s official blockchain partner, is out. The partnership has not received dramatic farewell posts, but it is clearly happening. Algorand had a rocky year with layoffs and leadership changes. This news is useless. Still, the chain continues to operate in other sectors such as Defi and real-world asset tokenization.

Looking ahead

This switch is more than just a backend upgrade. FIFA has restructured its digital strategy, choosing platforms that are more familiar to crypto users, and more versatile for developers. Whether fans will actually introduce this time, And stick Around it, That’s a big question.

But once FIFA makes it right, this avalanche partnership could ultimately turn FIFA collection into something more than just the NFT market.

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FIFA is taking a big leap into Web3. On April 30, the world’s governing body for football announced it’s creating its own blockchain network to power the official FIFA Collect platform, where fans can snap up football-themed NFTs and limited-edition collectibles. This new “FIFA Blockchain” will replace the third-party networks FIFA has used in the past, and it’ll become the home base for all future digital assets and interactive fan experiences.

If you’re already into FIFA’s digital collectibles—or thinking about diving in—here’s what you need to know about this transition.

The Basics: What’s Changing, and When?

Starting no earlier than May 20, 2025, FIFA will begin migrating FIFA Collect onto its new blockchain. During that time, FIFA Collect will be offline for about 12 hours, so everything can move smoothly.

• Good news: If you already own NFTs on FIFA Collect, they’ll transfer automatically at no extra cost. You don’t have to do anything.

• One catch: If you exported any of your collectibles to an external wallet, you’ll have to move them back onto the FIFA Collect platform by May 20 to be sure they migrate. FIFA will temporarily reopen the “import” feature. If you miss the deadline, you’ll still be able to bring your items over eventually, but you may have to go through extra steps with customer support.

Wallet Upgrades (and Changes)

FIFA’s new blockchain will be EVM (Ethereum Virtual Machine) compatible, opening up the door to use popular wallets like MetaMask. On the flip side, wallets running on Algorand—such as Pera or Defly—won’t be supported anymore. If you’re currently using those, you’ll need to switch over to a compatible wallet before the migration.

Source FIFA Collect

USDC Balances and Listed NFTs

If you have USDC (USD Coin) in your FIFA Collect account, you can keep spending it right up until the migration. Afterwards, any leftover balance can still be withdrawn, but you won’t be able to spend it on the platform anymore.

Already put up any of your collectibles for sale on FIFA Collect? You’re all set. Those listings will carry over to the new network automatically unless you choose to delist them before the move.

Why Is FIFA Doing This?

According to FIFA, the new blockchain is designed to “support new experiences, enable wallet compatibility, and provide stronger foundations for future innovation.”

Building its own blockchain means FIFA has more control over every aspect of its Web3 ecosystem. Rather than relying on outside networks (like Algorand or Polygon) to handle rules, updates, or new features, FIFA will be in the driver’s seat. This could open the door to things like Gamified collectibles and Blockchain-based ticketing.

Owning the entire infrastructure also gives FIFA a clear view of how fans are engaging—what they’re buying, how often they use the platform, and where they spend money. That data could be a goldmine for partnerships and new kinds of fan experiences.

However, FIFA still has some explaining to do about how it’ll address common Web3 concerns—like security and user privacy. And since the organization has tried a few blockchains in the past, this new move signals a commitment to longer-term stability.

Final Thought

For most collectors, you’ll wake up, the migration will be done, and all your NFTs will still be right where you left them (unless you need to bring them in from an external wallet).

But for FIFA, it’s a major behind-the-scenes shake-up—and a statement about its dedication to Web3.