Doodles has rolled out Doodles UP! – Kyle’s Journey, its first competitive blockchain game, now live inside Telegram. Powered by the TON Blockchain, the title is instantly accessible to more than a billion users, combining fast-paced competition with the chance to earn rare digital rewards.

Key Takeaways

• Kyle’s Journey is Doodles’ first game and first release on TON Blockchain.

• The title launches August 13, 2025, directly inside Telegram.

• Players can compete in real time, climb leaderboards, and unlock rare in-game items.

• Doodles NFTs are trading at 0.91 ETH, down 6.8% in 24 hours.

• The launch reflects a wider trend of NFT brands expanding into interactive gaming.

Inside ‘Doodles UP! – Kyle’s Journey’

In Doodles UP! – Kyle’s Journey, players follow Kyle as he escapes into a surreal portal world, catching bugs—his favorite snack—for points.

The gameplay blends casual fun with competitive elements, allowing players to face each other in real-time matches, track their positions on global leaderboards, and earn in-game currency to unlock rare, collectible items.

Early access players who join the waitlist will receive a rare loot box and bonus rewards. Although Doodles has never produced a game before, the project has integrated Elympics’ multiplayer infrastructure to support fair, real-time play across devices.

Why Launch on Telegram via TON Blockchain?

Choosing Telegram is a calculated move. The platform passed one billion monthly active users in March 2025, giving Doodles an immediate path to a vast global audience. TON Blockchain is built directly into Telegram, enabling users to store and send cryptocurrency, process payments, and interact with games and mini-apps without leaving their chats.

This setup removes many of the barriers that have slowed blockchain gaming in the past. Players don’t need to create separate wallets or handle complex onboarding. Games run within Telegram, with wallet creation and transactions handled in the background.

Telegram’s track record in Web3 gaming is already strong. Hamster Kombat, a tap-to-earn mini-game, attracted more than 300 million players, while Notcoin reached millions through similar viral gameplay. Launching Kyle’s Journey on TON puts Doodles in front of one of the most active audiences in the blockchain space.

Source: Doodles UP! – Kyle’s Journey

Doodles’ Shift from NFTs to Gaming

Doodles began in 2021 as an Ethereum NFT collection recognized for its vibrant, playful art. Over the years, it has expanded into a wider entertainment brand. In May 2025, it launched the DOOD token on Solana to add utility for holders and connect with future projects such as Doodles 2.

The launch briefly pushed NFT sales up 97 percent, according to Cointelegraph, before market volatility saw the project’s market cap drop from over $100 million to around $54 million, a shift that Blockworks described as common in token rollouts.

The move into gaming signals Doodles’ intent to reach beyond NFT collectors. By releasing a game that is instantly accessible through a familiar platform like Telegram, the brand is positioning itself to engage both crypto-native users and casual mobile gamers.

Market Snapshot for Doodles NFTs

Current figures show a challenging market backdrop. As of this week, Doodles NFTs have a floor price of 0.91 ETH, or about $4,325.76, reflecting a 6.8 percent drop over the past 24 hours. Trading volume is 43.50 ETH, down 34.2 percent in the same period, with 46 sales—a decline of 19.3 percent.

The collection’s market capitalization is 9,128 ETH, with 4,303 unique owners representing roughly 43 percent of the supply. From its all-time high of 23.95 ETH in May 2022, the floor price has fallen by around 96 percent. In this context, Kyle’s Journey could be an attempt to re-energize existing holders while drawing in new players.

NFT Brands Moving into Gaming

Doodles’ expansion reflects a broader shift in the NFT sector. Projects like Azuki have introduced immersive environments such as “Hilumia,” and Yuga Labs is continuing work on the Bored Ape Yacht Club’s Otherside metaverse.

Interactive experiences can widen a project’s reach, provide real in-game uses for NFTs, and create ongoing engagement loops. For Doodles, launching on Telegram offers the chance to merge its recognizable visual identity with a gaming experience that could reach millions of new users.

The Doodles community is abuzz over the possibility of a new NFT collection, the Doopies, which has yet to be officially confirmed by the team.

Despite this, a screenshot from the official Doodles App have begun circulating, drawing attention to a potential expansion of the Doodleverse. The characters, which are described as quirky and eccentric, have sparked both excitement and concerns.

In addition to this speculation, the launch of the DOOD token on May 9, has also raised questions about the direction of the project. Whilst the token is part of an effort to expand the Doodles ecosystem, its initial performance has been underwhelming.

What was the community reaction?

Originally shared by Ape Ventures founder Xeer on X, the reaction within the Doodles community has been mixed, with a noticeable shift toward scepticism and concern. Whilst some fans are excited by the prospect of new characters, many are concerned about the impact on the value of existing Doodles NFTs. Some users feel that releasing another collection could lead to brand dilution, making it harder for the project to maintain its prestige in the long term.

A recurring theme in the responses has been the fear of “max extraction”—the idea that Doodles is focused on generating revenue rather than prioritising the interests of its community. Some community members have also questioned whether Doodles is attempting to attract buyers from other established NFT communities, such as Azuki or Bored Ape.

Whilst the Doopies collection remains speculative, this has added fuel to concerns about the project’s direction.

What’s next for Doodles?

Whilst the Doopies collection has not been officially confirmed, its speculation has already brought the project under scrutiny.

The recent launch of the DOOD token currently trading at $0.007—a 20% decrease from its initial price according to data from CoinGecko—has also added another layer of complexity.

Although the token’s initial performance has been underwhelming, it remains a key part of Doodles’ future plans, and its role in the ecosystem will unfold as the project continues to evolve.

Over the last few years, Doodles has become a familiar name in the NFT world, with its 10,000-piece digital art collection and partnerships with major brands like McDonald’s and Adidas.

Now, Doodles is set to launch its Doodles Token ($DOOD) on Solana, with a plan to bridge over to Base, Coinbase’s Layer-2 network. This step aims to expand the project’s creative ecosystem and invite a broader audience into the Doodles community.

The Rise of Doodles

Doodles debuted on the Ethereum blockchain under the guidance of artist Burnt Toast. The collection of 10,000 NFTs has generated over 700 million dollars in total sales across 50,000 transactions, attracting 5,560 unique owners, according to Cryptoslam. Each NFT grants voting rights for events and activations, so every holder becomes part of Doodles’ evolving story.

Over time, it evolved into a powerhouse NFT brand, supported by figures like Pharrell Williams and guided through the crypto bear market by Julian Holguin, a former Billboard executive.

In July 2024, Doodles also launched DoodlesTV, a direct-to-community media platform offering early access to exclusive content, premieres, and viewing events.

Over the past 24 hours, Doodles has shown a major upswing in trading activity. The top bid currently sits at 4.47 ETH, while total volume jumped to 3,747 ETH—a 373.92% increase.

The “White-Hot Trajectory”

According to the Doodles team, it has been on a “white-hot trajectory, igniting a cultural firestorm through the power of decentralization.” This sentiment highlights the role of community support in building momentum. By adopting decentralized principles, Doodles offers holders a stake in the project’s evolution.

Tokenomics of $DOOD

When it comes to $ DOOD’s tokenomics, the plan starts with 10 billion tokens on Solana, soon to be bridged to Base, Coinbase’s Layer-2 network. This bridging strategy will let holders move their tokens across different blockchains.

In total, 68% of $DOOD goes to the community—30% directly to Doodles holders, 25% to a broader ecosystem fund, and 13% to “New Blood”. Another 17% is dedicated to core contributors, 5% is allocated to corporate reserves, and 10% for Liquidity.

Looking Ahead: Doodles’ Vision

Doodles is heading down a similar path as other leading NFT projects—like Pudgy Penguins—by launching $DOOD to boost community engagement and broaden its overall ecosystem. People often call these kinds of tokens “culture coins,” because they let fans and investors become active participants in the project, not just passive observers.

Doodles lives by a simple but powerful mantra: “make art. make history. make something.” With the launch of $DOOD, Doodles hopes to inspire fresh collaborations among artists, musicians, and collectors.