My Neighbor Alice, the fully onchain multiplayer game built on Chromia, has announced a new creative partnership with Persona Journey. Through its newly launched initiative, the Alice Collective, the game is merging retro aesthetics with blockchain-powered experiences. The partnership marks the beginning of Alice’s expansion into new Web3 frontiers.

Key Takeaways:

• My Neighbor Alice partners with Persona Journey to introduce vintage-inspired content.

• Joint events, retro-themed rewards, and content will roll out across both platforms.

• A new “Prismatic Collection” of custom wearables and exclusive emotes is launching in Lummelunda.

• Gamified tasks will offer players chances to earn $ALICE tokens and participate in airdrops.

• Web3 creators can apply for grants to join the expanding Alice ecosystem.

At its heart, the collaboration brings My Neighbor Alice into contact with the vibrant world of Persona Journey.

Set in the Lummelunda Archipelago, Alice invites players to gather resources, build, and express themselves creatively through gameplay and NFTs.

A Creative Exchange of Nostalgia and Tech

Persona Journey is all about breathing new life into classic tech — think cassette players, old-school Polaroids, and even Betamax tapes — by fusing them with modern AI and Web3 elements.

The Alice team saw an opportunity not only to explore this shared aesthetic but also to collaborate with a community that’s genuinely passionate about digital culture. In turn, the partnership gives Persona Journey broader exposure to a new wave of Web3 players and creators.

Source: My Neighbor Alice

What Players Can Expect

Over the coming months, themed experiences will be hosted inside both My Neighbor Alice and Persona Journey. These include casual game nights, interactive livestreams, and exclusive emotes for use in Lummelunda.

The collaboration also debuts the “Prismatic Collection” — a new line of wearable NFTs that brings together Persona’s retro influences with Alice’s imaginative flair.

Ways to Earn and Participate

Beyond cosmetics and events, the partnership has a practical angle. Persona-themed challenges will appear on the Alice Rewards Boards, giving players opportunities to earn $ALICE tokens.

These challenges range from completing in-game objectives to taking part in social campaigns. The tokens themselves are used for in-game purchases and even governance decisions, meaning your participation could help shape the future of the game.

Looking Ahead

For My Neighbor Alice and the Alice Collective, this is just the start. The team plans to bring more like-minded Web3 projects into the fold — those that share a focus on creativity, collaboration, and community. Developers and creators who are interested can apply for grants to join the Alice ecosystem and help co-create what comes next.

In a space that often moves too fast to savor, this partnership between My Neighbor Alice and Persona Journey offers something different: a chance to build, play, and create together, while honouring the past and imagining the future.

My Neighbor Alice, the popular blockchain-based farming and builder game, has officially launched “Chapter One: A New Adventure,” marking its first full release after several alpha seasons. Built on the Chromia blockchain, the update introduces frictionless browser-based gameplay, wallet-optional access, and integrated token and NFT features—bringing the entire experience to players for the first time.

Key Highlights: My Neighbor Alice Chapter One Launch

• First public release after multiple alpha seasons

• Playable instantly in-browser—no downloads, wallets, or tokens needed

• Powered by Chromia’s gasless infrastructure and on-chain relational architecture

• ALICE token now live on Chromia mainnet with in-game use

• Pudgy Penguins NFT collaboration brings 40,000 companions into the game

Instant Browser-Based Access for Web3 Gaming

Players can now explore My Neighbor Alice directly in their browser, with no need to download software or connect a crypto wallet. Plus, a new mode enables users to begin playing immediately, and they can create a wallet at any time within the game to mint assets or save progress. This approach removes traditional onboarding friction and opens the game to a broader audience.

“This launch is more than just a game update. It is a proof point that Web3 can deliver the same user-friendly experience as Web2: no downloads, no wallets, just pure gameplay,” said Steve Haßenpflug, VP of Games at My Neighbor Alice. “With Chapter One, we are showcasing the future of gaming. Open, accessible, and built for the community.”

Source: My Neighbor Alice

Powered by Chromia’s On-Chain Architecture for Games

The full release uses Chromia, a Layer-1 relational blockchain platform with a modular framework for decentralized applications. Thanks to Chromia’s gasless interaction model, players avoid paying transaction fees when engaging with blockchain features.

All core game data, such as world state and player progress, is stored on-chain using Chromia’s relational architecture. That means the game reduces reliance on external servers and goes beyond the asset-only models common in many Web3 games, enabling a more persistent and decentralized experience.

“This launch is a major milestone, not only for My Neighbor Alice but for Chromia as a platform,” said Henrik Hjelte, Co-Founder of Chromia. “It shows how our architecture can power complex, persistent virtual worlds while keeping the experience smooth and intuitive.”

ALICE Token Integration and NFT Ecosystem Expansion

With the public release, the game now supports the ALICE token on the Chromia mainnet, enabling native functionality directly within gameplay. While ALICE isn’t required to play, it unlocks extra features and lets players engage more deeply with the in-game economy.

Players can buy, sell, and trade NFTs through the in-game marketplace, creating a dynamic, player-driven economy where they can also earn rewards and monetize their creations.

On top of that, My Neighbor Alice has introduced a collaboration with Pudgy Penguins, bringing all 40,000 NFTs from the collection into the game as fully animated 3D companions.

This expands the social layer of the game and shows its ability to integrate outside assets, boosting its broader community appeal.

The launch of Chapter One: A New Adventure moves My Neighbor Alice out of its testing phase and into full availability. By making the experience more accessible and lowering the barrier to entry, the game hopes to set an example for how Web3 titles can reach and retain mainstream audiences.

My Neighbor Alice (MNA), the multiplayer builder game with a player-owned economy, has teamed up with Pudgy Penguins to introduce a new in-game area called Pudgy Land. Players can now take their Pudgy NFTs into the game, where they appear as fully animated characters, ready to explore and interact.

Key Takeaways

• Pudgy Penguins, Lil Pudgys, and Pudgy Rods are now playable avatars in My Neighbor Alice.

• Pudgy Land launches within the Snowflake Wilds region, adding winter-themed gameplay.

• The update goes live alongside Chapter One: A New Beginning on June 17.

• NFT holders unlock exclusive quests, cosmetics, and monetizable emotes.

Bringing NFTs Into the Game World

The collaboration brings 40,000 NFTs from the Pudgy Penguins ecosystem—spanning three collections—into the world of My Neighbor Alice as fully playable 3D characters. Players can now explore the game as their own Pudgy avatars, complete with unique traits.

Pudgy Land, a new winter-themed area nestled within the Snowflake Wilds region, is the heart of this integration. Here, Pudgy NFT holders can take part in quests, socialize with others, and unlock new items tied to their NFTs.

To add to the experience, Lil Pudgys appear in-game as eggs that hatch into the exact NFT owned by the player. Meanwhile, Pudgy Rod holders receive a themed fishing rod skin and access to unique fish. Players can also use their Pudgy Penguin for their in-game profile.

Source: Pudgy Penguins

A Step Forward for Web3 Gaming

Steve Haßenpflug, VP of Games at ChromaWay and My Neighbor Alice, highlighted the technical and creative ambition behind the partnership.

“We haven’t just integrated the Pudgy Penguins brand but have made all 40,000 items awaken as native 3D assets within My Neighbor Alice,” he said, adding, “That’s the power of connected ecosystems and a big step towards the open metaverse.”

His comments point to a broader shift toward interoperability in Web3 gaming—one where NFTs are no longer just static images but playable, interactive assets that can be transferred across platforms.

Play, Customize, and Create

My Neighbor Alice isn’t stopping here, with plans to bring more well-known NFT collections into the game. It’s part of a larger movement in blockchain gaming, where owning an asset means more than holding it—it means being able to use it, play with it, and build on it alongside a community.

These features then tie into the game’s broader player-driven economy, where assets can be created, traded, and sold through MNA’s built-in marketplace.

Pudgy holders can craft and sell exclusive emotes, adding new ways to earn from their NFTs. There are also special quests, NPCs, and themed outfits just for Pudgy owners.

Meanwhile, players from the entire MNA community can take part in seasonal quests and earn rewards when Chapter One: A New Beginning launches on June 17.

Looking Ahead

The team behind My Neighbor Alice says this won’t be the last crossover. They’re looking to bring in other NFT projects over time, building a world where different communities can actually interact in one place. It’s part of a slow but steady shift in blockchain gaming—away from static collectibles and toward experiences that focus on how people use and share what they own.

For both My Neighbor Alice and Pudgy Penguins, it’s a chance to see what can happen when Web3 communities team up—not just to coexist, but to create something new together.

My Neighbor Alice, a blockchain-based multiplayer game known for its builder mechanics and onchain economy, is rolling out a major $ALICE token airdrop starting June 3. Timed with the game’s birthday, the campaign will distribute 500,000 $ALICE over four months in its largest rewards event to date.

The campaign will distribute 400,000 $ALICE to leaderboard leaders over four waves, with 100,000 reserved for participants who meet a minimum point threshold during the first wave.

Key Takeaways

• Campaign Duration: June 3 to October 14, 2025

• Total Airdrop: 500,000 $ALICE tokens

• Distribution Breakdown: 400,000 $ALICE to leaderboard leaders; 100,000 $ALICE to Wave 1 minimum scorers

• Waves: Four one-month waves, each with a leaderboard reset

• Task Types: In-game quests, content creation, social media sharing, and referrals

• Special Features: Game nights and NFT-crafting ticket rewards

Source: My Neighbor Alice

How to Participate: Waves, Points & Rewards

The airdrop is divided into four distinct waves, each lasting a month. The first wave, titled “Chapter One: A New Adventure,” begins on June 3 and leads up to the campaign’s official launch day on June 17.

Central to the campaign is the new Rewards Board—a playful leaderboard that allows players to track their progress and compare standings. Points can be earned by completing tasks such as logging in for daily activities, sharing content on social media, referring friends, and participating in in-game quests.

To maintain a level playing field, the leaderboard resets every four weeks, with new tasks introduced regularly.

On top of that, players can look forward to special game nights and limited-edition NFT-crafting ticket drops—just a few of the extra perks that make participation even more fun.

Each wave increases in reward size, starting with 50,000 $ALICE for Wave 1. By the end of the campaign on October 14, a total of 400,000 tokens will have been distributed to leaderboard leaders, while 100,000 $ALICE will be distributed to all who reach the minimum point threshold during the first wave.

More Than Just Tokens

This airdrop isn’t just a one-off—it’s part of a bigger movement in Web3 gaming. My Neighbor Alice is using fun, interactive tasks to build community and keep players engaged.

The game, built on the Chromia blockchain, combines cozy builder gameplay with blockchain features like true asset ownership and a player-driven economy. In Alice’s world, players can develop land, craft unique items, and connect with others across a thriving virtual archipelago.

The Alice Collective, a new initiative to grow the My Neighbor Alice universe, has announced its first collaboration — a creative alliance with Persona Journey. Merging retro aesthetics with blockchain-powered experiences, the partnership marks the beginning of Alice’s expansion into new Web3 frontiers.

Key Takeaways:

• Alice Collective’s first official partner is Persona Journey.

• Joint events, retro-themed rewards, and content will roll out across both platforms.

• A new “Prismatic Collection” of custom wearables and exclusive emotes is launching in Lummelunda.

• Gamified tasks will offer players chances to earn $ALICE tokens and participate in airdrops.

• Web3 creators can apply for grants to join the expanding Alice ecosystem.

At its heart, the collaboration brings My Neighbor Alice — a fully onchain multiplayer game built on Chromia — into contact with the vibrant world of Persona Journey.

Set in the Lummelunda Archipelago, Alice invites players to gather resources, build, and express themselves creatively through gameplay and NFTs.

A Creative Exchange of Nostalgia and Tech

Persona Journey is all about breathing new life into classic tech — think cassette players, old-school Polaroids, and even Betamax tapes — by fusing them with modern AI and Web3 elements.

The Alice team saw an opportunity not only to explore this shared aesthetic but also to collaborate with a community that’s genuinely passionate about digital culture. In turn, the partnership gives Persona Journey broader exposure to a new wave of Web3 players and creators.

Source: My Neighbor Alice

What Players Can Expect

Over the coming months, themed experiences will be hosted inside both My Neighbor Alice and Persona Journey. These include casual game nights, interactive livestreams, and exclusive emotes for use in Lummelunda.

The collaboration also debuts the “Prismatic Collection” — a new line of wearable NFTs that brings together Persona’s retro influences with Alice’s imaginative flair.

Ways to Earn and Participate

Beyond cosmetics and events, the partnership has a practical angle. Persona-themed challenges will appear on the Alice Rewards Boards, giving players opportunities to earn $ALICE tokens.

These challenges range from completing in-game objectives to taking part in social campaigns. The tokens themselves are used for in-game purchases and even governance decisions, meaning your participation could help shape the future of the game.

Alice Collective: Looking Ahead

For the Alice Collective, this is just the start. The team plans to bring more like-minded Web3 projects into the fold — those that share a focus on creativity, collaboration, and community. Developers and creators who are interested can apply for grants to join the Alice ecosystem and help co-create what comes next.

In a space that often moves too fast to savor, this partnership between My Neighbor Alice and Persona Journey offers something different: a chance to build, play, and create together, while honouring the past and imagining the future.