Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

According to Thumzup Media’s filing and press release, the Nasdaq-listed company completed a $50 million secondary offering at $10 per share to fund crypto mining and expand a multi-asset treasury.

The company said it will buy mining rigs and add assets such as XRP, BTC, ETH, SOL, LTC, USDC and DOGE to its balance sheet.

The move comes after Thumzup set an internal target to grow a digital asset pool to $250 million and authorized up to 90% of its liquid assets to be held in cryptocurrencies.

Thumzup Expands Crypto Treasury

Robert Steele, Thumzup’s CEO, called the raise a step toward a “strategically managed” digital asset treasury. According to the company, Coinbase Prime will remain custodian and prime broker for the new holdings.

The firm also disclosed a Bitcoin-backed credit facility arranged with Coinbase Prime in May 2025 that is meant to provide flexible capital to support its treasury plan. This is a bold pivot for a publicly traded firm and will draw close scrutiny from investors and regulators alike.

Mining Push And Capital Use

Based on reports, the $50 million proceeds will be split toward mining equipment purchases and direct crypto accumulation. Mining requires machines, space, and power, and Thumzup says it will deploy capital to expand operations.

That’s the part that could either add steady revenue if done well or become a heavy drain on cash if costs rise or market prices tumble. The company didn’t give a detailed commissioning schedule in the initial release, so the timing of any meaningful hash rate increase remains unclear.

Peers And Market Moves

Reports have disclosed a string of similar corporate moves in recent days. Vivopower announced a partnership with Crypto.com for institutional custody.

Metaplanet Inc. of Japan reported a 468% Bitcoin yield in the second quarter of 2025, after holding 18,113 BTC valued at $2.1 billion following a $61 million BTC purchase.

Thumzup’s action sits squarely alongside these shifts as Bitcoin surged to a new all-time high.

A Risky Bet For Shareholders?

If cryptocurrency prices keep rising and margins in mining are still healthy, the plan could deliver very strong returns.

But pooling as much as 90% of liquid assets into digital tokens will expose the company’s balance sheet to sudden swings.

The mining expansion will be a big-ticket item that needs to be executed with care.

Given that the company is associated with US President Donald Trump’s family, the expansion will draw increased media and political scrutiny.

Featured image from FinanceFeeds, chart from TradingView

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.

Canadian fintech Mogo announced on July 2 that its board had cleared up to $50 million for staged Bitcoin purchases as a long-term treasury reserve, prompting its shares to jump 140% at market opening on the Toronto Stock Exchange.

MOGO closed July 1 priced at 1.74 Canadian dollars, worth roughly $1.28. It opened on July 2, priced at 4.18 Canadian dollars, equivalent to $3.08. The move is the largest daily increase in Mogo’s shares since 2021.

As of press time, MOGO was trading at 3.60 Canadian dollars, up roughly 107% over the past 24 hours.

The firm told investors it will fund the allocation with surplus cash and future portfolio monetizations once the WonderFi–Robinhood sale closes in the second half of 2025.

Management expects to hold approximately $50 million in cash and investments at that point. It plans to convert the balance into Bitcoin in tranches, while maintaining sufficient working capital for its lending, wealth management, and payments arms.

President and co-founder Greg Feller said the move continues a crypto strategy that began with Canada’s first retail Bitcoin account in 2018 and the firm’s initial balance sheet purchase in 2020.

Bitcoin reserve and capital benchmark

Management will now test every deployment of corporate capital, such as mergers, product investments, and share buybacks, against an internal Bitcoin hurdle rate and will reject projects expected to yield returns that lag behind the asset’s long-term return. 

Feller called the rule “a new bar for capital discipline” and framed it as a hard-coded check on incremental spending.

CEO David Feller linked the policy to Mogo’s “Warren Buffett” behavioral framework, which stresses long-horizon decisions and mental focus. 

The company will embed Bitcoin across its businesses in a “Wealth” model, consisting of a 60/40 equity and Bitcoin portfolio on the $400 million assets under management platform, and a lending arm with collateralised BTC loans aimed at lower borrowing costs.

Furthermore, an effort to explore stablecoin rails will focus on $12 billion in annual cross-border volume.

Mogo holds minority stakes in Gemini and Hootsuite, which it can liquidate to accelerate purchases. It also retains indirect exposure through a 12% stake in WonderFi, the parent of Canada’s largest independent crypto exchange.

Medical equipment company Semler Scientific (SMLR) announced its third-largest bitcoin BTC purchase since adopting a bitcoin standard roughly one year ago.

The company in the ten days ending May 22 acquired 455 BTC for $50 million, averaging $109,801 per bitcoin. This acquisition, funded through its at-the-market (ATM) equity offering program, brings Semler’s total holdings to 4,264 BTC, purchased for $390 million and currently valued at more than $450 million.

To date, the company has issued 3,003,488 shares under its April 15 $500 million ATM program, raising $114.8 million.

Now roundly used as a key performance indicator by most companies adding bitcoin to their balance sheet, Semler’s BTC Yield, has risen to 25.8% in 2025. BTC Yield measures the year-to-date percentage change in the ratio of total bitcoin holdings to assumed diluted shares outstanding.

SMLR shares are lower by 5.3% in premarket trading alongside a sizable decline in the price of bitcoin Friday morning to $108,300.